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Vice創始人預言傳統媒體將經歷血洗

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Vice創始人預言傳統媒體將經歷血洗

Shane Smith, the co-founder and chief executive of Vice, the online news producer shaking up its old-school rivals, has predicted a “bloodbath” among the world’s biggest media companies as they fight for a future in an industry still coming to terms with digital disruption.

Vice聯合創始人兼首席執行官沙恩•史密斯(Shane Smith)預言,在一個仍在艱難適應數字顛覆的行業裏爲未來而戰的全球大型媒體公司,將經歷一輪“血洗”。Vice是一家互聯網新聞製作商,正在攪動傳統新聞機構——它的競爭對手們。

The 46-year-old former punk rocker turned media entrepreneur was speaking before he was set to deliver the prestigious McTaggart Lecture at the Edinburgh International TV Festival last night.

現年46歲的史密斯曾是名朋克搖滾歌手,後來轉行在媒體行業創業。昨晚他在愛丁堡國際電視節上發表“麥克塔格特”演講(McTaggart Lecture,該演講在全世界享有盛名),他在演講前發表了上述言論。

Mr Smith said that companies such as Rupert Murdoch’s 21st Century Fox, Viacom and Time Warner would look to consolidate as they face dwindling audiences and an increasingly disengaged younger generation of TV viewers.

史密斯表示,面臨觀衆不斷減少,以及年輕一代電視觀衆日益疏離,魯珀特•默多克(Rupert Murdoch)的21世紀福克斯(21st Century Fox)以及維亞康姆(Viacom)和時代華納(Time Warner)等公司將尋求整合。

“You’ve already seen huge consolidation this year, next year will be a bloodbath,” Mr Smith said ahead of his speech.

史密斯在演講前表示:“今年已經出現了大規模整合,明年將出現一場‘血洗’。

“Fox has already made a bid for Time Warner, Apple has made a bid for Time Warner and also wants to buy Netflix.

福克斯已向時代華納發出過一次收購要約,蘋果(Apple)已提出想收購時代華納,此外還打算收購Netflix。

If Viacom continues its Shakespearean implosion — which is a glory for me to watch — we will have everyone snapping off bits.

如果維亞康姆繼續其戲劇化的內部崩塌——我樂於看到這一幕——它會徹底分崩離析。

“In the next six months everyone is going to try and buy everyone else and we will be sitting there laughing our heads off.”

“接下來這半年,每家公司都會試圖收購別家公司,而我們將坐在那兒大笑着看好戲。”

Mr Smith’s remarks come as the industry braces itself for further upheaval.

史密斯發表這番言論之際,該行業正準備迎來進一步動盪。

Univision’s announcement that it was buying Gawker Media last week was just the latest of a string of recent deals.

Univision上週宣佈將要購買Gawker Media,這是近期一連串交易中的最新一筆。

In July Verizon bought Yahoo for $4.8bn, following its purchase of AOL for $4.4bn last year, while Comcast’s NBCUniversal recently acquired stakes in Vox Media and BuzzFeed.

繼去年以44億美元收購了美國在線(AOL)之後,Verizon在今年7月以48億美元收購了雅虎(Yahoo);而康卡斯特(Comcast)的NBC環球(NBC Universal)最近入股了Vox Media和BuzzFeed。

The moves come as audiences for US cable television continue to fall, prompting a dip in crucial advertising revenues as viewers shift online to digital services such as Netflix or YouTube.

在觀衆向Netflix和YouTube等線上數字服務轉移之際,美國有線電視觀衆持續減少,導致關鍵的廣告收入減少。

Consultants PwC forecast that US digital advertising revenues will overtake TV revenues for the first time next year.

諮詢公司普華永道(PwC)預測,美國數字廣告營收明年將首次超過電視收入。

Having risen to prominence five years ago when it pushed into online video, Vice — which has a presence in 55 countries — is now a potential target for traditional media companies as they seek to reach its younger audiences.

Vice在5年前進軍在線視頻業務,成爲一家著名企業;它在55個國家開設了業務。眼下,在傳統媒體公司尋求觸及年輕觀衆之際,Vice成了它們的潛在目標。

Last December Walt Disney spent $400m doubling its stake in Vice to about 10 per cent, a deal that valued the Brooklyn-based company at more than $4bn. Two years earlier Fox bought a 5 per cent stake for $70m.

去年12月華特迪士尼(Walt Disney)斥資4億美元,將自己在Vice的持股比例增加了一倍、至10%左右,這筆交易對這家總部位於紐約布魯克林的公司的估值爲逾40億美元。兩年前福克斯以7000萬美元購買了Vice 5%的股份。

Mr Smith was expected to tell the audience in Edinburgh last night: “There is a revolution going on in media. It’s scary, and it’s fast, and it’s going to be ugly . . . Only the most nimble and dynamic companies will survive.”

史密斯昨晚在愛丁堡告訴觀衆:“媒體正在經歷一場革命。這場革命非常可怕,速度極快,而且將變得很難看……只有那些最靈活、最有活力的企業會生存下來。”