報告顯示 女性讀者更願為電子書付費大綱

An annual report from iReader, China's leading mobile reading app, suggests female readers are more willing to pay for digital books in its app.

國內頂尖移動閲讀應用掌閲的一份年度報告顯示，女性讀者對該應用中電子書的付費意願更高。

iReader's report on its users' reading habits in 2017 shows females account for 49% of the company's user base.

掌閲2017年有關其用户閲讀習慣的報告顯示，女性在該公司用户中佔比達49%。

The report also shows that iReader users spent more time reading in 2017: users spent an average of 38 minutes per day reading, an increase of 3 minutes over the 2016 average.

報告還顯示，掌閲用户2017年的閲讀時間更長，用户平均每天花38分鐘進行閲讀，比2016年的用户平均閲讀時間增加了3分鐘。

"The growth in reading time is owing to several factors, including our faster launching of new books and people's increased interest in digital reading," said Xie Sipeng, iReader's chief culture editor.

掌閲文學總編謝思鵬表示：“閲讀時間的增長是由幾個因素造成的，包括我們更快地推出新書和人們對電子閲讀的興趣的增加。”

According to iReader's reading lists, readers are showing interest in original literary works across a diverse range of genres, such as history, fantasy, city life, romance, and mystery.

根據掌閲的閲讀榜單，讀者對歷史、玄幻、都市生活、言情、懸疑等種類豐富多樣的原創文學作品表現出了興趣。

The figures also show iReader has a young audience, with nearly 70 percent of readers below 25 years of age.

該數據還顯示，掌閲擁有年輕的讀者羣體，約70%的讀者的年齡在25歲以下。

iReader maintains the top spot among China's reading apps with over 100 million monthly active users and 600 million registered users, according to a 2017 market survey.

根據2017年的一項市場調查顯示，掌閲保持了在中國的閲讀應用中的榜首位置，每月活躍用户超過1億，註冊用户達到6億。