臉書大勢已去:Instagram成青少年新寵
Teens have abandoned Facebook in favour of Instagram and Twitter, researchers have found.
調查人員發現:青少年已經拋棄facebook,轉而喜歡Instagram和Twitter.
A new survey by investment bank Piper Jaffray found that more than 9 out of 10 American teenagers regularly use social media.
美國投資銀行派傑的新出爐的調查發現,大於90%的美國青少年定期的使用社交平台。
It reveals Facebook's fall from grace has been sudden - from being used by 72% of teens in the spring to just 45% now.
調查揭露了Facebook迅速失寵——從春季的72%的青少年用户跌到了如今的45%。
In the survey, analysts examined how children's social media preferences have changed over the last six months.
在調查中,分析人員調查了在過去的六個月中孩子們對社交平台的選擇如何轉變的。
Instagram has become even more popular, with 76 percent of teens currently saying they use it - up 7 percent since last spring.
Instagram更為流行,如今有76%的青少年可以説都在使用,比去年春季已上升了7個百分點。
Twitter ranked second, used by 59 percent of teens.
Twitter排名第二,擁有59%的青少年用户。
Facebook came in third.
Facebook排名第三。
Pinterest and Tumblr each claimed a little over 20 percent.
Pinterest和Tumblr分別聲稱有超過20%的青少年用户。
Another 20 percent of teens said they use 'other' social networks, not named in the survey but likely including some popular anonymous messaging services and the disappearing-message app Snapchat.
另外20%的青少年説他們使用其他的社交網絡,這些並沒有列入調查名單中,但是其中包括了一些受歡迎的匿名服務和閲後即焚的短信應用軟件如Snapchat。
Researchers also analysed wider teen habits.
調查者還分析了更多的青少年習慣。
'Our fall 2014 survey results indicate teens continue to diversify their tastes through discovery of emerging brands and multi-brand experimentation, even as their views of the economy worsen,' said Steph Wissink, co-director of research and senior research analyst at Piper Jaffray.
派傑的調查分析主任Steph Wissink説,“我們2014年秋季的調查結果表明了青少年不斷地通過對新興品牌和多元化品牌的試驗來變化他們的品味,儘管他們認為經濟越發糟糕。”
'We also observe trends that indicate teens use social media, mainly Instagram, to create their own unique personal brands and seek peer affirmation.
我們還在觀察着青少年使用社交平台主要是Instagram,他們創立他們自己的個人品牌以及尋求同伴的喜愛。
'Millennials continue to be early adopters of change who use technology to engage with brands 'on demand' on their own time.'
千禧一代仍舊是那些不斷在自己需要的時候利用科技去建立良好關係的前期使用者。