WhatsApp將允許企業向用戶推送訊息
WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app.
WhatsApp將要改變其隱私政策，允許企業向其10多億使用者傳送訊息，為這家Facebook旗下應用開闢一條潛在收入來源。
The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS.
這是自WhatsApp自2014年初被Facebook收購以後首次進行的重大政策變動，該決定將允許企業向許多現在通過簡訊(SMS)接受訊息的人傳送訊息。
WhatsApp plans to test these new services, such as fraud alerts from banks and updates from airlines on delayed flights, in the next few months.
WhatsApp計劃在接下來幾個月測試這些新服務，比如銀行發出的欺詐警報，航空公司更新航班延誤。
But the company said it would not put so-called banner adverts in messages.
但該公司表示不會把所謂的橫幅廣告放在訊息裡。
It reiterated that its end-to-end encryption meant it did not have access to the content of messages nor did it regularly store metadata on who contacts whom.
WhatsApp重申，其端到端加密意味著它看不到訊息內容，它也不會常態化儲存有關誰在跟誰聯絡的元資料。
“We want to explore ways for you to communicate with businesses that matter to you, while still giving you an experience without third-party banner ads and spam,” it said in a blog post.
WhatsApp在一篇部落格中表示：“我們希望探索各種方式，讓你同對你重要的企業保持溝通，同時仍然給你一種沒有第三方橫幅廣告或垃圾資訊的體驗。”
The new privacy policy will allow Facebook’s main app to use the phone number a user provides to WhatsApp to allow marketers to target advertisements.
新的隱私政策將允許Facebook的主要應用使用使用者提供給WhatsApp的電話號碼，允許營銷者投放定向廣告。
The number used by WhatsApp will become part of an existing database that can be anonymously matched with companies’ own customer lists to create an audience to show a particular marketing message.
WhatsApp的使用者電話號碼將成為現有資料庫的一部分，該資料庫可以與企業自有客戶名單進行匿名匹配，從而創造一個受眾群體，可向其展示特定營銷資訊。
Facebook will also be able to use the number to suggest friends to add and to track whether a user has both WhatsApp and the Facebook app on their phone.
Facebook也將可以使用這一號碼建議新增朋友，或追蹤一位使用者是否在手機上同時裝有WhatsApp和Facebook應用。
This is the first time that WhatsApp has shared any user data with its parent.
這是WhatsApp首次與母公司共享使用者資料。
When Facebook acquired WhatsApp for $22bn, some feared that the social network would change the privacy policy, mine its data or start showing adverts to users in their messaging stream.
當Facebook以220億美元收購WhatsApp時，就有人擔心這家社交網路會改變隱私政策，挖掘其資料，或開始在訊息流中向用戶顯示廣告。
“Your encrypted messages stay private and no one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the WhatsApp blog post said.
WhatsApp在部落格中表示：“您的資訊仍會被加密並保持私密，沒有人（包括 WhatsApp、Facebook或其他人）可以讀取內容。
“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.”
我們不會與包括Facebook在內的其他平臺共享或釋出您的WhatsApp電話號碼，我們亦不會將您的電話號碼出售、提供給廣告商，或與其共享。”
