不只有"掰彎門" 細數蘋果6次最嚴重的"門事件"
Apple AAPL -0.87% seems incapable of doing wrong. It’s a huge company delivering tech products to the masses (and with 10 million iPhone 6s sold in just three days, we do mean masses). But it is, in fact, fallible.作為一家向廣大群眾提供科技產品的大公司（鑑於iPhone 6開售三天之內就賣出了1000萬臺，說“廣大群眾”是名至實歸），蘋果（Apple）似乎是一家不可能犯錯的公司。但事實上，蘋果也會犯錯。
Today, the tech giant hammered that point home with two gaffes: Bendgate and updategate, as reported by gate centers on the new iPhone 6 Plus, which is so thin that it can be warped or broken if sat on. Updategate is revolves around the latest update to Apple iOS and the fact that it can cause phones to lose cellular service and disable their fingerprint unlocking system.就在最近幾天，蘋果又爆出了“掰彎門”和“升級門”。“掰彎門”主要集中在iPhone 6 Plus上，超薄設計導致這款手機很容易被一屁股坐彎或坐壞。“升級門”則主要圍繞iOS系統的最新一次升級，它可能導致iPhone無法使用蜂窩服務和指紋解鎖系統。Of course, over the years, Apple has messed up a number of times, both small and large. Here are a few of those tech and retail-related errors:當然，多年以來，蘋果也大大小小地犯過不少其它錯誤，以下就是其中與技術和零售有關的一些錯誤：
1. Antennagate
In 2010, some customers who bought the newly released iPhone 4 complained about reception problems when they held the phone a certain way. Allegedly, their grip blocked the internal antennae and prevented them from making calls. Then-CEO Steve Jobs vehemently defended the iPhone, although he admitted that it could lose reception if gripped by the lower left corner. As a result, the company gave out free cases to owners to fix the problem. "This has been blown so out of proportion that it's incredible," Jobs said. "There is no Antennagate."
（1）天線門
2010年，有些剛剛購買了新發布的iPhone 4的消費者稱，當他們以某種方式持握iPhone 4時，會出現訊號接收問題。據說這是因為他們的手擋住了手機內部的天線，導致手機無法接打電話。時任CEO史蒂夫•喬布斯激烈地為iPhone 4辯護，但他自己也承認，如果握住手機的左下角，可能會導致手機失去訊號。為了解決這個問題，蘋果公司決定向使用者贈送免費保護套。喬布斯說：“這個問題被難以置信地誇大了，根本沒有什麼‘天線門’。”
2. Apple Maps
Apple Maps, introduced in 2012, turned out to be a mess. The company cut ties with Google by building its own free mobile maps for iOS 6 users. But while it looked pretty, it wasn't entirely functional. Roads led no where. Driving directions were suspect. Complaints reached such a frenzy that CEO Tim Cook publicly apologized. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," he said in a statement. "With the launch of our new Maps last week, we fell short on this commitment." Even more astounding, Cook mentioned alternative mapping products to use, including Google, Nokia, Bing and MapQuest.
（2）蘋果地圖
2012年推出的“蘋果地圖”也被證明是一個失敗之作。蘋果希望通過構建自己的免費地圖應用，使iOS 6使用者擺脫對谷歌（Google）的依賴。不過儘管蘋果地圖是款漂亮的產品，它的功能卻並不完全可靠。除了“無頭路”的問題，駕駛方向也不靠譜。由於使用者的抱怨達到了“群情激憤”的程度，CEO蒂姆•庫克只好公開道歉。他在一份宣告中表示：“蘋果公司努力研製世界級的產品，為我們的顧客提供最好的體驗。但是我們上週釋出的地圖應用卻沒能實現這個承諾。”更令人吃驚的是，庫克還建議使用者先使用其它替代地圖產品，包括谷歌、諾基亞（Nokia）、Bing和MapQuest等。
3. Button-less iPod Shuffle
It was an iPod Shuffle, but curiously without buttons. Steve Jobs was accused of waging war against buttons with the product's 2009 launch. Did Apple put design over function? That became a central question in media reports about the new product. In order to change music and make it work, users would use buttons on the earphone cord to change music and fast-forward.
（3）沒有按鈕的iPod Shuffle
這是一款iPod Shuffle，但奇怪的是，它沒有任何按鈕。這款產品於2009年推出時，外界普遍認為喬布斯是要打一場徹底消滅按鈕的戰役。當時各大媒體紛紛置疑蘋果是否走上了重設計、輕功能的路子。使用者必須通過耳機線上的按鈕進行改變曲目或快進等操作。
4. MobileMe
Apple's first foray into cloud computing was a disaster. Launched in 2008, the service was supposed to synchronize email, calendars and address books. But instead, the service suffered from numerous glitches and outages. In fact, Jobs is said to have become enraged with the product after the launch, calling it "not up to Apple standards." He also allegedly fired the head of the MobileMe team in front of the rest of the division, according to The Guardian.
（4）MobileMe
蘋果向雲端計算的首次進軍最終演變成一場災難。MobileMe釋出於2008年，旨在對電子郵件、日曆和通訊錄進行同步，但它在實際執行中小毛病不斷。據說喬布斯本人也對這款產品大發脾氣，稱它“沒有達到蘋果的標準”。據《衛報》（The Guardian）稱，喬布斯還當著整個MobileMe團隊的面，將這個專案的負責人炒了魷魚。
5. iPhone price cut
In 2007, the original iPhone got a price cut. That may not seem like a big deal, except it happened just months after the phone's release. The cut? $200. The abrupt drop let to angry customers and Jobs apologizing for the mistake. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these," he said at the time. As a result, early buyers received $100 in Apple Store credit.
（5）iPhone降價
2007年，第一代iPhone進行了一次降價。這貌似不是什麼大問題，只不過它發生在這款手機剛剛上市後的幾個月，降價幅度達到200美元。這次突然降價令已經購機的機主憤怒不已，也逼得喬布斯為這個錯誤親自道歉：“我們的早期顧客信任我們，我們必須在這種時刻，以我們的實際行動承擔起這種信任。”最後，iPhone的早期購機者獲得了Apple Store的100美元代金券。
6. "Hockey puck" mouse
Apple's mouses are typically oval. But in 1998, it introduced one that resembled a hockey puck. The product, which was the first USB-powered mouse released by Apple, was tough to use and ended up with the onscreen cursor moving in the wrong direction. After about two years, Jobs revised the design in favor of an oval-shaped mouse.
（6）“冰球”滑鼠
蘋果的滑鼠一般都是橢圓型的。但是在1998年，蘋果推出了一款模仿冰球外型的滑鼠。這款產品也是蘋果推出的第一款USB滑鼠。結果這款滑鼠非常不好用，還可能導致游標朝著錯誤的方向移動。大概兩年後，喬布斯把它設計成了橢圓型。
