商務英語情景口語:促銷活動

M: What kind of promotional events are scheduled for the new product line?

F: Marketing has us set up with product launches in five major cities, as well as some sponsoring events throughout the year. All together, there will be 15 events.

M: What kind of sponsoring are we talking about? I don't know how effective sponsorship really is…

F: It's not what you're thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.

M: Other than the marathon, what else is on the list?

F: We've got a spot in Olympic Stadium sponsoring one of a team's equipment, then a rally for cancer research, and a connection to the inner-city education program.

M: Sports, medicine, education… seems kind of random, don't you think?

F: It might seem that way, but this events were all carefully chosen based on marketing research. These are the events that our customers and potential customers care about.

對新的產品系列安排了什麼樣的促銷活動?
市場部已經決定在五大城市舉行產品發佈會,並且在一年內進行一些贊助活動.總共有15場活動.
什麼樣的贊助活動?我不知道贊助的真正效果…
不是你想的那樣.這些活動只是給我們提供更多拋頭露面的機會.我們一開始要贊助3個城市舉辦的馬拉松比賽,這是個大家普遍關注的活動.光電視一項的上鏡機會就會使我們的顧客意識增加幾乎2倍.
除了馬拉松比賽,還準備搞什麼活動?
我們在奧林匹克體育館得到贊助其中一個參賽隊伍裝備的機會,還有就是回覆癌症研究,以及城市內部教育項目的聯繫.
體育,醫藥,教育…好像有點兒雜亂,你不這麼看嗎?
似乎是有點兒亂,但是這些活動都是在市場調查的基礎上認真做出的選擇..這些都是我們的顧客和潛在的顧客關心的活動.


Sponsorship: financial support from a sponsor 資助;贊助款
a $50 million sponsorship deal 5/f000 萬元的贊助協議
The project needs to raise £8 million in sponsorship. 這個項目需要籌集 800 萬英鎊的資助.
We need to find sponsorship for the expedition. 我們需要爲這次探險找到贊助.

Pubcilize: to make something known to the public; to advertise something 宣傳;推廣;宣揚;傳播 verb VN
They flew to Europe to publicize the plight of the refugees. 他們飛往歐洲報道難民的慘狀.
a much/highly/widely publicized speech(= that has received a lot of attention on television, in newspapers, etc.) 一篇受到大力／高度／廣泛報道的講話
He was in London publicizing his new biography of Kennedy. 他在倫敦推銷他新出版的肯尼迪傳.

Rally: a large public meeting, especially one held to support a particular idea or political party 公衆集會,羣衆大會(尤指支持某信念或政黨的)
to attend/hold a rally 參加／召集大會
a peace/protest rally 和平／抗議集會
a mass rally in support of the strike 支持罷工的羣衆大會

random: done, chosen, etc. without somebody thinking or deciding in advance what is going to happen 隨意的;任意的;未經事先考慮的;胡亂的
the random killing of innocent people 對無辜者的隨意殺戮
a random sample/selection(= in which each thing has an equal chance of being chosen) 隨機抽樣／選擇
The information is processed in a random order. 信息是按隨機順序處理的.