2018年12月英語六級考試真題測試（3）含答案
溫馨提示，距離2018年6月份的英語六級考試開考，不到2個月了，你複習得如何了？做真題是備考中比不可少的環節，今天一起來做英語六級真題練習吧！
Questions 36 to 40 are based on the following passage:
The producers of instant coffee found their product strongly resisted in the market places despite their manifest (明顯的) advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee.
Efforts were made to find the cause of the consumers' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research's classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots(胡蘿蔔), baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read “11b. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other.
One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman (“personality and character”) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner.
On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
36.The fact that producers found resistance to their product despite the fact that they spent more advertising money on instant than regular coffee shows that ____.
A) advertising does not assure favorable sales result
B) companies spent more money on advertising than they should
C) people pay little attention to advertising
D) the more one advertises the better the sales picture
37.In this instance, the purpose of motivation research was to discover ____.
A) why people drink coffee
B) why instant coffee did not taste good
C) why regular coffee was successful
D) the real reason why people would not buy instant coffee
38.This investigation indicated that ____.
A) 50 percent of housewives are lazy
B) housewives who use instant coffee are lazy
C) many women believe that wives who use instant coffee are lazy
D) wives who use regular coffee are good planners
39.On the results of this test, the producers probably revised their advertising to show a ____.
A) lazy housewife using regular coffee
B) hardworking housewife using instant coffee
C) lazy housewife using instant coffee
D) man obviously enjoying the taste of instant coffee
40.Implied but not stated:____.
A) Despite its advantages, most people disliked instant coffee because of its taste.
B) The advertising expenditure for instant coffee was greater than that for regular coffee.
C) Very often we do not know the real reasons for doing things.
D) Taste is the principal factor in determining what we buy.
【參考答案】
短文大意：廣告宣傳對促銷起着十分重要的作用。但廣告並不是萬能的，有時它的效果並不理想，甚至起着相反的作用。作者以實際例子說明這一問題。雖然速溶咖 啡有其自身的優勢，但爲什麼會在市場上滯銷 ?其原因就出在廣告宣傳上。滯銷只是表面現象，而深層的涵義則是因爲許多買速溶咖啡的家庭婦女往往被認爲是懶惰的。試驗結果則表明：廠家很有可能改變其廣告宣傳，說明只有勤快的家庭主婦才使用速溶咖啡。這就從另一個測面告訴人們：我們對正在做的事情並不真正知道其原因。
36. 答 案A。【參考譯文】廠家儘管在速溶咖啡上比普通咖啡花的廣告錢要多，但他們發現此產品仍然滯銷，這表明廣告並不能保證有好的銷售。【試題分析】本題考察學生的閱讀理解能力，主要從字裏行間找答案。
【解答要領】廣告並不是萬能的，有時它的效果適得其反，本段第一句話正是說明這一點。
37. 答 案D。【參考譯文】在這個例子中，研究的目的和動機是爲了找出人們爲什麼不願買速溶咖啡的真正原因。【試題分析】考察學生的推斷和綜合理解能力。
【解答要領】讀完整段文章之後，讀者就會發現 D)乃正確答 案，特別是第四行的那句話，清楚地說了本題的意思。
38. 答 案C。【參考譯文】這次調查表明，許多婦女都認爲使用速溶咖啡的婦女是懶惰的。【試題分析】此題考察學生對上下文的理解能力，需從字裏行間找答案。
【解答要領】從短文中，可以看出調查報告的結果乃是許多人認爲買那“速溶咖啡 (instant coffee)”的女人是懶女人。
39. 答 案B。【參考譯文】關於這次試驗的結果，廠家很有可能修改他們的廣告內容，說明勤快的家庭主婦使用速溶咖啡。【試題分析】本題爲推理判斷題，需從字裏行間找答 案。【詳細解答】民意測驗結果表明，許多買速溶咖啡的家庭婦女被認爲是懶惰的。因此，廠家改變了廣告宣傳，並說買速溶咖啡的家庭婦女是勤勞的，使婦女敢於 買其咖啡，故應選 B)。
40. 答 案C。【參考譯文】沒有說出來的含義是：我們對所做的事情並不真的知道其原因。【試題分析】本題爲綜合判斷題，需從文章的含義中找出答案。【詳細解答】首先要弄明白 imply的意思是“暗示”，而state的意思是“陳述”，據此應該選 C)，意思是我們做某些事情常不知道其理由是什麼。
好了，以上是小編整理的英語六級真題的閱讀理解部分（不含聽力與作文）。閱讀是不少同學頭疼的地方，但是閱讀並不是不能的難題，多做題，多總結，閱讀一定會有所提升。加油吧。
備考課程推薦：【Uni智能】大學英語六級高效備考班
