美媒:中國消費者最尊敬的十大公司 華爲上榜

Believe it or not, all but one of the most reputable companies operating in China are based outside of the Celestial Empire.

不管你信不信，在中國經營的信譽最好的公司中，只有一家公司的總部設在中國，其餘的全都在國外。

In the eyes of members of the general populace polled on which companies they hold in high regard, technology firm Huawei – based in Shenzhen – is the only domestic corporate entity to break into the top ten most reputable companies in China.

在關於“你最尊敬哪些公司”的調查中，在大部分受訪的普通老百姓眼中，科技公司華爲技術有限公司是唯一躋身於中國信譽最好公司排行榜前十名的國內公司。華爲公司的總部位於深圳。

This according to a recent ranking of the world's most reputable companies by Reputation Institute (RI), a reputation management consulting firm based in Boston that launched in 1997. Since its founding the firm has offered corporate clients strategies and insights into how they might gauge and improve their reputation among customers in various markets.

這是根據國際信譽研究院最近對全世界信譽最好的公司進行的排名。國際信譽研究院是一家總部位於波士頓的信譽管理諮詢公司，創建於1997年。成立以來，公司給不同行業的顧客，就其公司如何評估以及提升信譽提供了商業策略以及商業觀察。

The top three most reputable firms to Chinese consumers are Intel (based in Santa Clara, California), Rolex (Geneva, Switzerland) and Rolls Royce (London, England). Other Chinese companies that ranked in the top 100 include China Merchants Bank (15th), Alibaba (30th), Tsingtao Brewery (31st), Air China (56th), Lenovo Group (75th), Hutchinson Whampoa (77th), China Construction Bank (80th), Bank of Communications (91st), Tasly (93rd) and Bank of China (98th).

對於中國消費者而言，信譽最好的企業前三名分別是英特爾公司（總部位於加利福尼亞州聖克拉拉）、勞力士鐘錶公司（總部瑞士日內瓦）和勞斯萊斯汽車有限公司（總部在英國倫敦）。進入該榜單前一百名的其他中國公司還包括招商銀行（第15位）、阿里巴巴網絡技術有限公司（第30位）、青島啤酒股份有限公司（第31位）、中國國際航空公司（第56位）、聯想集團（第75位）、和記黃埔有限公司（第77位）、中國建設銀行（第80位）、交通銀行（第91位）、天士力集團（第93位）和中國銀行（第98位）。

In putting together its annual list of the world's most reputable companies, RI assigns each company a score ascertained by taking into account how the general public within a country feels about company in seven categories: products and services, innovation, workplace, governance, citizenship, leadership and performance. RI also releases figures on a global scale.

在整理“全世界信譽最好的公司榜”年度榜單的過程中，國際信譽研究院將國內民衆對公司的感受分爲七大類：產品和服務、創新、工作場所、管理、公民意識、領導力和執行，給每家公司打了一個分數。國際信譽研究院還在全球範圍公佈了這些分數。

According to RI, in China, a company need not be as respected in order to get consumers to buy its products, compared to the rest of the world. Internationally, companies that rated 'average' on RI's score chart (with a RepTrak Pulse score of between 60 and 69) saw only about 35% of respondents willing to buy their products. Companies that scored a 'strong' rating – between 70 and 79 – saw that willingness to buy jump up to an average of 55%. In China, companies of 'average' reputation could expect 52% of consumers willing to buy their goods. Those with 'strong' reputations saw 76% of respondents say they would buy their products.

據國際信譽研究院表示，與世界其他地方相比，在中國要讓消費者購買其商品，一家公司不需要贏得消費者的尊敬。在國際上，僅有35％的受訪者願意購買那些在國際信譽研究院的評分表上被劃定爲“信譽平平”一類的公司的產品。而在那些被評爲“信譽良好”一類的公司中，也就是分值在70分到79分的，受訪者的購買意願躍升至55％。在中國，大約有52％的消費者願意購買那些“信譽平平”的公司的商品，而那些“信譽良好”的公司，有76％的受訪者表示會購買其產品。