新鮮事：美國現在超級流行的冥想app
你有嘗試過冥想嗎？反正這個事在美國挺流行的，尤其是80後和90後，硅谷的冥想風氣也很盛。
由於這個風潮，冥想相關的APP也感受到了春天，2019年生意做得相當好。
圖片來源：Sensor Tower
The millennial obsession with wellness and self-care has led to a booming business for meditation apps.
千禧一代對身心健康和自我保健的癡迷促進了冥想應用軟件業務的發展。
In the first quarter of 2018, app intelligence firm Sensor Tower reported the top 10 “self-care” apps had pulled in some $27 million in revenue. Fast-forward to the end of 2019, and the numbers have gotten much higher.
2018年第一季度，應用軟件情報公司Sensor Tower（一家移動應用數據分析公司）報告稱，排名前十的“自我保健”應用軟件已獲得約2700萬美元的收入。到2019年年末，其收益更高了。
According to Sensor Tower’s latest data, just the top 10 highest-grossing meditation apps of 2019 — a subset of “self-care” apps — grew to $195 million. That’s a 52% year-over-year increase.
據Sensor Tower最新數據顯示，2019年最賺錢的十大冥想應用（“自我保健”應用的一類）的總收益就增長至1.95億美元，與去年同期相比增長了52%。
Meditation apps were already leading the self-care app market back in 2018, with apps like Calm, Headspace and 10% Happier driving revenue. Other self-care apps focused on mindfulness or yoga were popular as well, but further down the charts.
早在2018年，冥想類應用就已經在自我保健類應用市場上領先，而Calm（平靜）、Headspace（內心世界）和10% Happier（更開心10%）等冥想類應用的收益皆有所增長。其他專注於正念或瑜伽的自我保健類應用也很受歡迎，不過其排名要靠後一些。
Over the course of 2018, the top 10 meditation apps alone ended up generating $128 million in revenue. That was a huge increase from just a few years prior, when the top 10 meditation apps of 2015 had only pulled in just over $8 million in revenue.
2018年，僅排名前十的冥想類應用就創造了1.28億美元的收益。與前幾年相比，收益大幅增長。就在2015年，排名前十的冥想類應用的收益纔剛剛超過800萬美元。
In 2019, the top 10 meditation apps grew revenues to $195 million.
2019年，排名前十的冥想類應用的收益增長至1.95億美元。
Only two apps, however, have been in the top 10 list since 2015. Calm, which is estimated to have grossed $92 million in 2019, and Headspace, which grossed $56 million. Both saw revenues up year-over-year, as well, at 46% and 33%, respectively.
然而，自2015年以來，只有兩款（自我保健類）應用位列應用榜前十。2019年，Calm應用的總收益預估爲9200萬美元，而Headspace應用的總收益預估爲5600萬美元。與去年同期相比，這兩款應用的收益皆有所增長，且分別增長了46%和33%。
多知道一點
冥想Meditation
正兒八經的冥想並不只是閉眼休息，而是通過一些技巧來訓練自己的專注力和感知能力，同時達到思維和情感上的冷靜狀態，現在已經有很多與此相關的書籍、課程、app。但是學者們目前很難給冥想這個概念下定義，因爲全球各地的冥想差別很大。
