蘋果：我們的天價屏幕只能用我們賣的布來擦，掉了就再買
If you thought the saga of the $7,000 Apple Pro Display XDR couldn’t get any more ridiculous, prepare yourself for the proverbial cherry on top: The company insists that you only use the single special cleaning cloth that comes with the monitor. If you lose it, you’re advised to order another.
如果你覺得售價7000美元的蘋果Pro Display XDR顯示器的故事已經荒謬至極了，那準備好聽衆所周知的更吸引人的故事吧：蘋果公司堅稱，只能使用與顯示器配套的獨一無二的特殊擦鏡布清潔屏幕。如果丟失這塊擦鏡布，建議再訂購一塊。
Apple, already under fire from longtime users for the ever-increasing price of its products, attracted considerable ire and ridicule when it announced the high-end monitor in June. Of course, there are many expensive displays out there — it was more the fact that Apple was selling the display for $5,000, the stand separately for $999 and an optional “nano-texture” coating for an additional grand.
蘋果已經因其產品不斷提價而遭受老顧客的猛烈抨擊，而蘋果在6月份宣佈高端顯示器後，又招來了大批怒火和嘲諷。當然，市面上有很多昂貴的顯示器。真正讓蘋果備受抨擊的是，蘋果以5000美元的價格售賣顯示器，而以999美元的價格單獨售賣支架，可以選擇的納米紋理塗層還要加1000美元。
Technically it’s not actually a “coating” but an extremely small-scale etching of the surface that supposedly produces improved image quality without some of the drawbacks of a full-matte coating. “Typical matte displays have a coating added to their surface that scatters light. However, these coatings lower contrast while producing unwanted haze and sparkle,” the product description reads. Not so with nano-texture.
從技術層面上來將，這實際上不是“塗層”，而是在表面上進行極爲微小的蝕刻，據稱能改善圖片質量，消除全亞光塗層的缺陷。產品描述上說，“普通的亞光顯示器表面的塗層會分散光線，在降低對比度的同時還會帶來不該有的虛影和光點。”納米紋理塗層則沒有上述問題。
Unfortunately, the unique nature of the glass necessitates special care when cleaning.
不幸的是，由於玻璃特性獨特，清潔時需要格外小心。
“Use only the dry polishing cloth that comes with your display,” reads the support page How to clean your Apple Pro Display XDR. “Never use any other cloths to clean the nano-texture glass. If you lose the included polishing cloth, you can contact Apple to order a replacement polishing cloth.” (No price is listed, so I’ve asked Apple for more information.)
在幫助頁面的《如何清潔Pro Display XDR》中寫道，“請僅僅使用顯示器附帶的乾燥清潔布。請不要使用任何其他的布來清潔納米紋理玻璃。如果您弄丟了內含的清潔布，可以聯繫蘋果公司訂購替代的清潔布。”（上面沒有標價，因此我詢問了蘋果公司，以獲取更多信息。）
Obviously if you’re cleaning an expensive screen you don’t want to do it with Windex and wadded-up newspaper. But it’s not clear what differentiates Apple’s cloth from an ordinary microfiber wipe.
很顯然，你不會想要用Windex清潔劑和皺報紙清潔昂貴的屏幕。但是目前還不清楚蘋果的清潔布和普通的微纖布料有何區別。
Do the nano-scale ridges shred ordinary mortal cloth and get fibers caught in their interstices? Can the nano-texture be damaged by anything of insufficient softness?
納米級脊會撕碎普通的布料，讓纖維陷入其間隙中嗎？納米紋理會被柔軟度不夠的東西損壞嗎？
Apple seems to be presuming a certain amount of courage on the part of consumers, who must pay a great deal for something that not only provides an uncertain benefit (even Apple admits that the display without the coating is “engineered for extremely low reflectivity”) but seems susceptible to damage from even the lightest mishandling.
蘋果對待消費者的態度真是勇氣可嘉。消費者要付大筆的錢購買不僅優點不確定（甚至蘋果公司自己都承認，無塗層的顯示器“反射率很低”）而且一不小心就容易損壞的東西。
