員工如何保持對工作的激情大綱

MPW Insider Network is one of several online communities where the biggest names in business answer timely career and leadership questions. This week, we ask: How do you stay excited about your job? The following is an answer by Deanie Elsner, EVP and CMO of Kraft Foods Group.

MPW內部網絡是一個邀請最有影響力的商界女性及時解答職業與領導力問題的在線社區。本週，我們的問題是：你如何保持對工作的激情？以下是卡夫食品集團執行副總裁兼首席營銷官蒂安妮•埃爾斯納的回答。

During my 20 years at Kraft Foods KRFT 0.95% , I’ve learned the importance of continuously seeking new experiences. This perspective has allowed me to regularly reinvent myself professionally throughout my career and take on numerous roles within the company. From moving across the pond to run Kraft’s coffee business, to overseeing the North American beverages business, and now as Chief Marketing Officer, I’ve learned some valuable lessons along the way:

在卡夫食品公司（Kraft Foods）工作的20年間，我學到了持續尋找新體驗的重要性。正是基於這種觀點，我在職業發展過程中，不斷對自己進行重新塑造，在公司內擔任過無數職位。從四處奔波，到運營卡夫的咖啡業務，再到負責北美飲料業務，現在又擔任了公司首席營銷官(CMO)，在此期間，我總結了許多寶貴的經驗：

Keep an open mind. It’s essential to be open to new opportunities when they come your way. Nearly two years ago, I was managing the P&L for our company’s beverages business, when our CEO offered me the role as Kraft’s first CMO since becoming an independent company. At first, I thought he was crazy. And at the time, I was reluctant to make the switch from managing a business to overseeing a centralized function. But it was what the company wanted and needed of me, and I accepted. I couldn’t be more thrilled with this once-in-a-lifetime chance to change how a company with an enviable portfolio of food and beverages approaches marketing.

保持開放的心態。當機會來臨時，願意接受新機會非常關鍵。兩年前，我正負責公司飲料業務，我們的CEO突然給我提供了一個新職務——卡夫獨立運營後的首任CMO。最初，我認爲他瘋了。當時，我並不願意從管理一項業務變成負責一項中央化職能。但當時公司需要我，於是我就接受了。這讓我興奮不已，因爲卡夫擁有令人羨慕的食品和飲料產品，而我將有機會改變公司的營銷方式，這是一生難得一次的機遇。

Seek opportunities for reinvention. My advice to anyone working to achieve long-term success, especially in the same business, is to regularly step back, assess your progress and consider new experiences that can help you grow professionally. I look at it as a process of continuous reinvention. So think about where your greatest professional development opportunities lie, and don’t be afraid to speak up if you aren’t actively addressing them. I’ve found that many new opportunities exist beneath the surface – all you have to do is raise your hand and ask.

尋找機會，重塑自我。對於希望實現長期成功的人，尤其是同行，我的建議是經常回顧以往的經歷，評估自己的進步情況，考慮有哪些經驗能夠有助於職業發展。我將其視爲一個持續重塑自我的過程。因此，認真思考最大的職業發展機會在哪裏，如果你找不到它們，不妨坦率地說出來，不必有所顧慮。我發現，許多新機會都隱藏在表面之下——你需要做的就是舉起手，主動詢問。

Step outside of your comfort zone. While the idea of reinvention may sound daunting, this can mean anything from taking on a new project, joining a new team or accepting a “stretch” assignment. Every change you make, big or small, can help drive your advancement, and keep that professional spark well lit. And don’t wait. The pace of change is rapid, and you can’t sit on the sidelines.

走出自己的舒適區。儘管重塑自我或許聽起來會令人畏縮不前，但這可能意味着接受新的項目，加入新團隊或接受一項“延伸”工作。你做出的每一點改變，或大或小，都能讓你進步，讓你對職業的熱情之火永不熄滅。不要等待。改變的速度飛快，而你不能冷眼旁觀。

Experience the payoff. Wearing different hats or changing your position can keep you invigorated about your job and better positioned to accept challenges or opportunities to come. In my experience, this can open new doors that will greatly benefit you as your career progresses. As CMO, I have relied on my experiences and knowledge gained during my many roles within Kraft to help guide the company during this exciting transformation.

體驗回報。身兼數職或改變自己的職務，都可以讓你對工作保持激情，幫助你更充分地做好接受挑戰與機遇的準備。根據我的經驗，這樣做可以讓你接觸更多新領域，隨着職業的發展，將給你帶來巨大的優勢。作爲首席營銷官，我正是依靠自己在卡夫內部擔任多個職位所積累的經驗和知識，幫助公司完成了這次令人激動的轉變。

Because my career at Kraft has had me moving all over the world and changing hats regularly to work with different types of products, programs, and people, it has always remained fresh. It’s these experiences that have helped me immensely as Kraft’s CMO, and that have kept me excited for everything yet to come.

在卡夫的供職期間，我走遍了全世界，並且擔任過不同職務，接觸過不同的產品、項目和人，因此，我能始終對自己的工作保持新鮮感。而正是這些經歷，在我擔任卡夫首席營銷官的時候，給我帶來了巨大幫助，讓我對未來的任何事情都興奮不已。