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潮男聚集地:哪個城市的男人最fashion?

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潮男聚集地:哪個城市的男人最fashion?

Menswear is a retail segment on the rise, but some cities have been quicker to embrace new style trends than others.

在零售市場上,男裝的銷售正在走俏。而有些城市的男人顯然更樂於追逐時尚。

Custom suitmaker Arden Reed found the best-dressed cities in America when it comes to men's fashion, looking at regional Google search results for "men's style" and their own figures on apparel expenditures per person.

定製西服設計師亞頓-裏德通過在不同城市中用谷歌搜索“男士時尚”的關鍵詞,並且結合自己所擁有的關於不同地域男士在服裝上的花費,得出了全美男士着裝最佳的城市。

America is changing. The advent of Mad Men, Suits and White Collar has created a more style conscious man.

美國正在變化。隨着美劇《廣告狂人》、《金裝律師》、《妙賊警探》的熱播,男士們對時尚也越來越敏感了。

Looking for “Men’s Style”

搜索“男士時尚”

Search results for “Men’s Style” has increased over 20% in the last two years

搜索“男士時尚”,所得到的結果比兩年前增加了20%

Menswear Purchases are growing 30% faster than womenswear

男裝銷售的增長要比女裝快30%

Most Stylish Cities

男士最會穿的城市

We checked search results for “Men’s Style” regionally within the United States and backchecked our figures with apparel expenditures per person. This allowed us to come up with the best dressed cities in America for men.

我們查閱了在美國不同地區輸入關鍵詞“男士時尚”的搜索結果,並和我們自己的人均服裝消費記錄做了對比。得出了全美男士着裝最佳的城市。

No.1: New York

第一名:紐約

No.2: Los Angeles

第二名:洛杉磯

No.3: San Diego

第三名:聖地亞哥

No.4: Chicago

第四名:芝加哥

No.5: Seattle

第五名:西雅圖

No.6: Boston

第六名:波士頓

No.7: Denver

第七名:丹佛

No.8: San Francisco

第八名:舊金山

No.9: Washington

第九名:華盛頓

No.10: Phoenix

第十名:鳳凰城

Who are these men?

這些男士都是誰?

62% more salary per year than the average

62%的男士年收入高於平均水平

40% more likely to have a bachelor’s degree

40%的男士擁有學士學位

42% more likely to have never been married

42%的男士從未結過婚

Spend 22% more on apparel than the average American

這些男士在服裝上的花費要比美國人均服裝花費多22%

The worst dressed cites

男士最不會穿的城市

We also wanted to take a look at which markets were the worst dressed. We took the best correlating metric to be the cities with the most searches for a certain bedazzled shirt brand. The top three ranked as follows: Las Vegas, Irvine, Richardson.

我們也想看一看那些男士最不會穿衣的城市。我們採用了關聯度最大的衡量標準,即那些低檔的男裝品牌在哪些城市中被搜索得最多。我們也得出了三個穿衣最平庸的城市,它們依次是:拉斯維加斯、爾灣市和理查森市。