蘋果今日發佈廉價版iPhone Apple primed to launch cheaper iPhone

When Apple launched the iPhone 6 in 2014, its move to a larger screen yielded the most profitable quarter in US corporate history. Now, as the company faces the prospect that iPhone sales may fall this year for the first time, it is hoping a smaller and cheaper device will provide a much-needed sales boost.

當2014年蘋果公司(Apple)發佈iPhone 6時，其邁向大屏幕的舉動使其收穫了美國企業史上最賺錢的季度。如今，該公司正面臨着今年iPhone銷量可能出現首次下滑的局面，它希望推出更小更便宜的產品可以帶來其所亟需的銷售提升。

Monday is expected to see Apple reveal a 4-inch iPhone SE, the same size as the 5 series introduced in 2012 but with updated technology, including Apple Pay, a better camera and a faster processor. New iPads with the same keyboard and Pencil accessories that arrived with last year’s Pro version and extra bands for the Apple Watch are also expected.

週一，蘋果預計發佈4英寸屏幕的iPhone SE。該尺寸與2012年推出的iPhone 5系列的屏幕尺寸相同，不過搭載了更先進的技術，其中包括Apple Pay、更高性能的攝像頭以及更快的處理器。預計該公司還將發佈新一代iPad（支持去年伴隨iPad Pro推出的同型鍵盤和Pencil配件）以及更多Apple Watch錶帶。

It is unusual timing for a new iPhone. After the first iPhone was launched in January 2007, the device was updated every June until 2011’s 4S, which began the now-familiar autumn refresh. A fuller update to its flagship smartphone is still expected in September.

此次新款iPhone發佈的時間點不同尋常。在2007年1月發佈首代iPhone之後，蘋果在每年6月推出新一代產品，直到2011年推出iPhone 4S，那年開始了現在爲人所熟悉的秋季發佈。其全新的旗艦款智能手機預計仍將於9月亮相。

Neil Cybart, Apple analyst at Above Avalon, said next week’s break with tradition was “a recognition that recent iPhone sales trends are a bit different than [Apple’s] management was expecting”.

Above Avalon的蘋果分析師尼爾•西巴特(Neil Cybart)稱，其打破傳統的舉動是“承認iPhone近期銷量較（蘋果）管理層的預期有所不同”。