"功夫熊貓2"票房不給力 引反3D逆流
據好萊塢有關機構的報告稱，最近一部上映的3D電影——《功夫熊貓2》票房中的3D影院份額未能達到預期的目標，並且處於下降的趨勢。這部上映於上週末的動畫片所創造的票房中有45%來自於3D影院，而去年同時期推出的《史瑞克4》首映週末的3D份額則是60%。而在過去的兩週之內，3D電影特效公司RealD的股票市值縮水率已經達到了將近1/4，而這家公司去年股票漲幅則達到了40%。夢工廠影業在之前宣佈了今後三年內的所出品的動畫片計劃，清一色的都將爲3D影片，有華爾街的金融分析師則提醒夢工廠影業調低今年預期的利潤率，以應對“電影觀衆對於支付高額票價以換來身臨其境觀影方式的厭倦。”
而《功夫熊貓2》並不是近期唯一一部“3D不顯靈”的影片，同樣是今年暑期檔的頭號大片，《加勒比海盜4：驚濤怪狼》在北美地區的上映遭遇了同樣的情況，儘管該片在週五上映時表現出了一飛沖天的架勢，但在從週日當天的票房分析來看，3D影院的份額迅速降低，呈現出了疲軟的態勢，而在口碑方面，作爲首部3D版的《加勒比海盜》，電影的3D效果還是遭到了不少人的病垢，因爲影片中有很多光線不足的場景，很難表現出3D的層次效果，有觀衆稱其是“可有可無的點綴”，BTIG的分析師Richard Greenfield表示，“因爲高票價，《驚濤怪狼》反倒是被3D所牽累。”
Investors are jumping on the anti-3D bandwagon as the weekend's lackluster sales of 3D tickets for DreamWorks Animation's Kung Fu Panda 2 seemed to confirm that audiences are fed up with the higher prices exhibitors are charging for the immersive visual experience. Shares of 3D technology company RealD were down 12% in mid-day trading to $27 -- amounting to a 23% decline over the last two weeks. Even with the drop, RealD shares are up nearly 40% from this time last year.
Investors appear to be more disenchanted with DreamWorks Animation, which is making all of its films in 3D. Its shares were off 3.3% at midday to about $24 -- which is down nearly 20% vs this time last year. 3D tickets accounted for about 45% of Panda's domestic box office revenues. By contrast, last year DreamWorks Animation's Shrek Forever After generated 60% of its opening-weekend revenues from 3D, even though it was on 343 fewer 3D screens, Lazard Capital Markets analyst Barton Crockett notes.
Wall Street's most vocal critic of 3D -- BTIG's Richard Greenfield -- reiterated his "sell" recomendation for DreamWorks Animation and lowered his 2011 earnings estimate for the company to $1.54 a share, from $1.81. The company's movies "have not lived up to expectations and the global DVD market is in a free fall as consumers continue to shift from buying to renting," he wrote in a report.
