超有創意的人行橫道廣告

1. McDonald's Crosswalk麥當勞人行橫道

In summer 2010, McDonald's produced this innovative guerrilla marketing campaign during Zurichfest, Switzerland's biggest public festival. During the festival, they turned pedestrian crosswalks in front of their restaurants into giant French fry art.

2010年夏天，麥當勞在瑞士最盛大的公共節日蘇黎世節產生這種創新的遊擊營銷活動。節日期間，他們把店前面的人行橫道變成特大份的炸薯條。

2. Shopping Curitiba Crosswalk庫裏蒂巴購物中心人行橫道

Creative zebra crossing that looks like a bar code was used to promote a sale at Curitiba shopping center in Brazil.
有創意的斑馬線看起來像巴西庫裏蒂巴購物中心用於促進的銷售的條形碼。

3. Coca-Cola Crosswalk可口可樂人行橫道

The Print Ad titled Coca Cola Crosswalk was done by Universal Mccann advertising agency Coca-Cola Company (for Coca-Cola Co.) in Spain. It was released in September 2002.
名爲可口可樂人行橫道的平面廣告是由優勢麥肯廣告公司爲西班牙可口可樂公司製作的。它於2002年9月發佈。

4. Mr. Clean Crosswalk清潔先生人行橫道

A Mr. Clean crosswalk advertising, showing a cleaner white where the brand logo is placed in comparison to the others.
清潔先生人行橫道廣告展現一個白色的清潔工人，在有品牌標誌的地方呈現出更加潔白，與其他橫線形成鮮明的對比。

5. Orthodontics Crosswalk畸齒矯正人行橫道

This ad shows how Altschul Orthodontics gives you a beautiful straight smile. The solution: photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.
這幅廣告展現阿爾丘爾正牙所如何使你擁有美麗直率的笑容。解決方法：把整個城市人行道的照片拍下來後經過巧妙的處理使這些人行道展示牙齒沒被矯正前的樣子。

6. FedEx Kinko's Crosswalk聯邦快遞金考人行橫道

The BBDO agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city's busy thoroughfares for a couple of days to promote FedEx Kinko's in New York.

天聯廣告公司在紐約繁華的大街上安裝超大型的改正液瓶，熒光筆和辦公燈，展示一兩天，宣傳聯邦快遞金考公司。

10. Hair Salon Comb Crosswalk美髮沙龍梳子人行橫道

During the weekend, a comb-shaped zebra crossing was created adjacent to the hair salon in India (a temporary transparent sticker). The effect was achieved by sticking a temporary transparent sticker to the road.
這個週末，印度一家美髮沙龍附近創造出梳子形的斑馬線。這是設計理念由路上一個臨時的透明貼紙產生的。

7. Consorzio Ceramisti Cavesi Crossing康瑟齊奧陶藝人行橫道

Zebra Crossing is now one of the most popular elements of guerrilla marketing. This time, it has been used in order to draw attention to the “Settimane dell'Architettura e del Design”, an international appointment between designers, architects and passionate.
斑馬線如今是遊擊營銷中一種最流行的手段。如今用它來吸引人們對建築設計周的關注，這是一個設計師，建築師和愛好者之間的一場國際盛宴。

MTN Company, a brave and innovative integrated communication agency of South Italy, has experimented with zebra crossing advertising in Cava de'Tirreni (Salerno) using 7 different decorations created by the local ceramists.
意大利南部一家敢於創新的整體通信公司——MTN公司請薩勒諾當地的陶藝家試驗用七種不同的裝飾將斑馬線廣告漆成這樣子。

8. Latina Insurance拉丁保險公司人行橫道

Latina insurance campaign entitled “Crosswalks are safer.” Agency: Pragma DDB, Lima, Peru.
拉丁保險公司的廣告標題是“人行道更安全。”廣告商是祕魯利馬的Pragma DDB公司。

9. St. Louis Symphony Crosswalks聖路易斯交響樂人行橫道

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.
由於遊擊營銷通常跟時尚前衛的品牌聯繫起來，聖路易斯交響樂和傳動廣告企圖改變這個觀念。使用大量的蠟紙和噴霧粉筆將城市裏所有的人行道都變成活頁樂譜，宣傳即將來臨的音樂會，並吸引一批新的年輕人。

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.
傳動廣告是密蘇里州聖路易斯市中心一家全方位服務的廣告公司，專門設計一些非主流廣告。它是聖路易斯唯一一家在晚上爲當地和國家藝術家提供服務支持的免費藝術館。