bec商務英語寫作
bec商務英語寫作，熟悉並掌握對於以後想要從事這方面工作的同學也有幫助。下面是本站小編給大家整理的bec商務英語寫作的相關知識，供大家參閱!
PROPOSAL ON WAYS TO IMPROVE XYZ’S WEBSITE
NOVEMBER 2002
The proposal aims to set out various ways and possibilities available in order to improve our website.
A SWOT Analysis
As a result of a SWOT analysis, the following points summarise our main findings.
Strengths
· We were the first major company in one sector to set up a website
· We benefit from a very high rate of brand recognition and therefore internet users remember or find our site easily through search engines.
Weaknesses
· Our of date: Despite being the innovators when launching our website, the information provided online is, in many cases, out of date (prices, phone numbers)
· Not user friendly. The structure of our paper is very rigid, potential customers cannot, do not have freedom of movement.
· No online purchase facility available.
B Suggestions and Recommendations
It was felt that in order to remain ahead of our competitors we should carry out some of the following improvements.
· A more user friendly website allowing the user to have more freedom. Then, surveys have shown that such facility increase sales.
· Regular update of the information and services available.
Such update will encourage our clients to consult our paper regularly and to keep them inform on any specific sale.
· Online purchase facility.
It was felt that this facility is now a must-have for every big company.
Such facility will also enable us to collect precious data which imported into our database will be a good marketing tool.
By doing so we should be able to keep our clients informed when we have sales on their favourite purchase.
· Online Newsletter
Again, the use of our database could improve significantly our customer communication – such newsletter could be produced on q quaterly basis.
· FAQ A frequent Ask Questions should be instaured
C Benefits of such improvements
Most benefits have been explained above however, we recommend strongly to carry out such improvements as soon as possible.
This might be possible either by training our in-house marketing team on website production and management or either by contracting a web designer specialist. We would like to highlight the fact that although e-mail marketing is a very powerfull tool, we must keep up to date with any legislation regarding data protection.
bec商務英語寫作：祝福信Directions:You are going to send a letter to your friend for the new year. Please write it in about 100 words and do not need to write the address.
Dear Mr. Carter,
As a new year comes across the corner, it gives us great pleasure to say how much we have appreciated working with you over the past twelve months. It was a good memory for me which I always kept in my mind. Would you be the same with me? Last year was a wonderful year and we both got many benefits and progress from each other. I sincerely hope that our pleasant business relationship will continue for years to come.
Our staff here join me in wishing you a very Merry Christmas and a Happy and Prosperous New Year.
Yours sincerely,
×××
* 生意人在新年來臨之際相互祝願,主要關心的當然是“繼續保持業務關係”(to continue the pleasant business relationship),並且“在新的一年裏生意興隆”(a Happy and Prosperous New Year)。
bec商務英語寫作：感謝信感謝信
Letter of Thanks
感謝信(Letter of Thanks)是外國政府機構或個人的關心、支持、幫助或熱情款待表示感謝的對外函件。其具體格式和要求與邀請函相同。
例文
Date and Place
Mr.____
Minister of _____
(Address)
Beijing,China
Dear Minister,
I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.
During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.
I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,
Faithfully yours,
(Signed)
