廣告的利弊雅思作文精講

　 我們當今的生活裏充斥着各種各樣的廣告，你覺得它有那些利弊呢？下面小編給大家帶來廣告的利弊雅思作文精講。

　前考官雅思寫作大作文範文彙總：廣告的利弊

題目：

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

範文：

It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.

Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up-to-date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.

On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.

In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.

(261 words)

　　雅思寫作常見話題及範文之廣告的利與弊

雅思寫作常見話題：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

雅思寫作常見話題講解：

此類雅思寫作題目是典型的blended essay的寫法，開頭結尾相對容易，body paragraphs分爲兩段展開，按照雅思寫作題目提問的先後順序：首先，第一問可以寫廣告所帶來的諸多benefits，比如：廣告讓我們更加清晰瞭解產品特點getting a better understanding of how the products work;成爲大多數企業的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式，讓人們生活更加幸福快樂more contented。當然也可以寫drawbacks，例如：很多商業廣告的虛假宣傳誤導了消費者消費misleading customers;部分廣告內容低俗，對青少年的身心發展不利negative effects on mental health;廣告氾濫使廣告形象大打折扣contribute to a bad self-image。其次，針對問題提出解決的solutions，這裏可以從政府的角度切入，廣告利弊兼有，政府應當積極引導，以便廣告更好地服務於民衆。

雅思寫作常見話題範文：

First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect society. Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded murderers. Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is crime-free.

人們受廣告影響的程度可以用大衆消費品的高銷量來衡量，其中許多是不必要的或完全沒有用的。主要通過媒體，產品和服務上的廣告能夠半真半假地滲透到公衆頭腦中。在許多情況下，消費者變得如此貪婪，以至於他們不僅購買他們真正不需要的東西，而且花掉他們沒有的錢。

Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent living. And that is why training programs are often believed to be positive in changing criminal behavior. Nevertheless, most statistics tend to tell a different story. As it is, rather than becoming productive members of society, they turn themselves into more skilled criminals. So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison time. In most cases, after serving their terms they continue commiting offences of a more sophisticated kind.

雖然廣告給人們作爲消費者的機會，但實際上大多數廣告往往使他們渴望一些毫無價值的東西。在這種情況下，很容易把人們的需求變成貪婪。因此，他們經常被鼓勵想要東西——想要這個，想要這個。這種人類行爲受到來自各個方面的媒體的困擾：廣播、電視和網絡，更不用說報紙和雜誌等印刷發行物。顯然，許多“衝動”的買家被說服了，他們以爲新產品或服務可以改變他們的生活。儘管自由市場經濟帶來了種.種好處，但不可靠廣告的影響尤其消極，因爲廣告的力量不能反映銷售產品和服務的社會的實際需要。

Education is more a romantic option than an effective solution for crime problems. At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are under-educated. Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to society. Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more dangerous. That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in recidivism. It merely shows the fear and impotence of innocent people in the community.

更糟糕的是，許多消費者被說服浪費他們沒有的錢。在廣告的包圍下，人們太不明智，無法在收入和支出之間起平衡的作用。似乎對經濟有利的東西開始逐漸起反作用，因爲廣告深深地誤導消費者，使他們陷入商業債務，他們可能無法按時償還。因此，廣告可以取代現代人的生活，而被視爲一種“必要的惡”。此外，隨着製造業和服務業公司爭奪更大的市場份額，幾乎不可能指望媒體減少不誠實廣告的數量。此外，當涉及到賺錢的時候，公司和媒體在同一個宗教中。

The point is that sending criminals to prison is effective, if only by moving them away from the community. On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies recidivism. In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure guessing.

畢竟，貪婪是人類的本能，消費者只因他們愚蠢的廣告而受到責備。既然禁止商業廣告是不可能的，人們應該教育自己在購買和消費行爲上更加謹慎。至於消費者，除了自我控制之外，還有什麼更好的措施來保護自己呢?

　　雅思大作文範文：廣告的利弊

廣告類：

If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人們購買商品是因爲需要，廣告沒有作用，僅僅是娛樂，是否認同?

點評： no more than = only adv 僅僅

相關提問：

1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?

點評：分析廣告的弊端以及提出解決策略。

2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 產品銷量的提高反映了廣告的作用，不是社會需求，是否認同?

點評：廣告話題最難的提問角度，寫作思路爲讓步反駁：廣告爲何不是提高產品銷量的因素。

3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 廣告應不應該被廢除?

點評：讓步反駁寫法，談及廣告的利好，不能因噎廢食。

綜合點評：廣告爲恆熱話題，經典提問角度：是否應該廢除廣告。廣告對於消費者的影響和解決策略。廣告的利弊。兒童廣告的影響和解決策略。

老師思路拓展：

廣告的利好：

1. 廣告的教育性： 公益廣告扮演了教育者的角色，例如，希望工程的廣告喚醒了人們對偏遠地區的失學兒童的關注。

2. 廣告的信息性：廣告是人們獲得信息的渠道以及源泉。例如，電視購物廣告爲人們購買心儀商品提供了便利。

3. 廣告的娛樂性：廣告是傳媒的一種形式，通常具有幽默性，因此，有趣的廣告可以博人一笑，增加生活樂趣，例如蘋果手機的廣告。

廣告的弊端：

1. 非法廣告以及虛假廣告危害消費者的利益。例如，很多化妝品以及藥品廣告，充滿了花哨的宣傳語以及空洞的承諾，誇大產品的功能，極端情況下，威脅人的健康。

2. 明星代言的廣告，誘發消費者購買他們不需要的商品，增加了消費者的經濟負擔。

3. 很多電視廣告令人討厭，打斷精彩的節目。同理，很多人在街頭散發廣告單，污染環境，浪費行人時間。

解決廣告的弊端：

1. 政府對於非法廣告加強監管。

2. 廣告明星增強守法意識，理性代言。

3. 消費者增強自我保護意識，理性消費。

老師原創語料庫：(同時寫作口語卡片：一則廣告)

廣告基本語料庫：

1. advertisement = advertising n 廣告

2. TV commercial n 電視廣告

3. public-service ads = public –interest ads n 公益廣告

4. advertisement campaign n 廣告宣傳

5. wise consumers = wise buyers n理性的消費者

6. censorship of ads n廣告審查

7. wise buying n 理性消費

8. ads produced by super stars n明星做的廣告

9. makeup ads n化妝品廣告

10. medicine ads n藥品廣告

談及廣告的利好：

1. Under no circumstances can we uunderestimate the indispensable roles of ads

in our lives.我們不能忽視廣告在生活中的作用。

2. witty slogan 智慧的宣傳語

3. eye-catching pictures n 精美的圖片

4. exert a subtle influence on v對於 …… 有微妙的影響

5. …… play the role of educator v 扮演教育者的角色

6. …… is a significant source of information v是信息的源泉

7. …… bring huge convenience to consumers v 給消費者帶來便利

8. …… serve the function of entertainment v 有娛樂功能

9. promote the sales of the relevant products v 提高相關產品的銷量

10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的產業，可以解決就業以及促進相關產業的繁榮例如……

談及廣告的弊端：

1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由於廣告引起的弊端。

2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會僱傭歌手以及明星代言商品。

3. fake and illegal ads n虛假的非法的廣告

4. …… are full of flowery phrases and empty promises …… 充滿了花哨的宣傳語以及空洞的承諾。

5. buy goods without consideration = purchase goods impulsively v衝動購物

6. endanger the consumers’ interests v 威脅到消費者的利益

7. impose much pressure upon consumers economically v 增加消費者的經濟負擔。

8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消費者被…… 影響

9. poorly educated children in the remote rural areas n偏遠農村地區的文盲兒童

點評：illiterate = poorly educated adj 沒有受到良好教育的。

10. irrational buyers = unwise buyers n非理性的消費者

如何解決廣告的弊端：

1. strengthen the censorship of counterfeited or illicit ads v 加強對於非法廣告和虛假廣告的審查力度

2. Consumers could be away from those detrimental ads. 消費者可以遠離有害廣告的影響。

3. Ads stars enhance their lawful awareness and assume more social responsibilities 廣告明星應該增強守法意識以及承擔更多的社會責任

4. foster rational consumption habit v培養理性的消費習慣

5. collect some information of other consumers before buying a product v 在買商品前收集一些信息