亞馬遜推出社交app，模式酷似小紅書

Amazon’s latest feature in its Mobile app, Amazon Spark, is a scrollable and shoppable vertical feed of photos with captions, all uploaded by other users.

亞馬遜最新推出的Amazon Spark是一款垂直滾動視圖、可購物的手機app，由用戶配文字上傳圖片。

You can leave comments or show your approval by clicking the “smile” button, and you’re able to follow other users.

你可以留言或點擊“smile”按鈕表示贊同，也可以關注其他用戶。

This may sound familiar. Amazon Spark feels quite a lot like the big image-based social networks, Instagram and Pinterest. (Amazon declined to comment on the similarity.)

這聽起來很熟悉。Amazon Spark給人的感覺很像圖片分享社交網站Instagram和Pinterest。（亞馬遜對此未做出評論。）

There are also some significant differences: Most notably, users can link the products in the photos to the actual items for sale on Amazon.

當然有很多顯著的不同之處：最明顯的一點就是用戶可以通過點擊圖片鏈接到亞馬遜網站上的在售商品。

If you’re scrolling through and spot an image with, say, a sun hat that you happen to like, you can tap it to see if it’s linked to the item’s product page on Amazon.

假設你正在隨意瀏覽圖片，然後看到了一頂太陽帽的圖片，又恰巧看中了，那麼你可以點擊進去看一看這頂帽子是否鏈接到亞馬遜的商品頁面。

If so, you’re able to click through and purchase it within the app.

如果能找到，在此應用裏直接點擊購買即可。

As Amazon keeps growing, it’s clearly looking to be more than just a destination for convenience and price.

亞馬遜規模越來越大，很顯然它不想僅限於爲客戶提供方便和廉價商品。

Amazon Spark is an experiment in making shopping on Amazon a social experience, too.

Amazon Spark是亞馬遜想要客戶購物成爲一種社會體驗的一次實驗。