亞馬遜計劃推出"線上下單線下取貨"服務

Amazon may be be taking steps to move its grocery business into new territory: drive-up grocery hubs, which would give it a new slice of the highly competitive, $800 billion grocery market.

電商巨頭亞馬遜正逐漸開拓旗下的實體店業務新市場：設立樞紐提貨點，這將使得亞馬遜能在美國如今具有8000億美元的火熱零售市場分一杯羹。

Planning documents and local business-news point to three possible locations for the "click and collect" sites: San Carlos and Sunnyvale, Calif., as well as Amazon's hometown of Seattle.

根據規劃文件及當地的商業新聞指出，目前有三個可能推出"點擊取貨”服務的地方:分別是加利福尼亞州的聖卡洛斯和森尼維爾，另外還有亞馬遜的總部所在地西雅圖。

The new locations would allow customers to buy online and then pick up the groceries, eliminating the need for Amazon to deliver perishable items. They would complement Amazon's current grocery offerings, Amazon Fresh and Prime Now.

新的地點將滿足客戶網上下單，之後實體店取貨的需求。這不僅解決了易變質物品的物流難題，而且有助於彌補線下實體店、Amazon Fresh和Prime Now的物流能力不足的問題。

"It's very appealing. You can shop at home or at your desk, and then on the way home from work or picking up the kids you just swing by and they bring you out your groceries," Phil Lempert, a food marketing expert based in Los Angeles。

洛杉磯一位名叫菲爾·倫珀特的食品市場分析專家表示："這種運營方式十分具有吸引力，顧客可以在家或者公司完成下單，在下班回家路上或者去接孩子的途中，順便到實體店取走自己的商品。”

It's already tested the business with two services where it takes care of the delivery: the company's Amazon Fresh offers full-service grocery delivery in Seattle, southern and northern California and New York City. Its Prime Now, a two-hour delivery for more limited grocery items, is available in 25 markets in the United States.

亞馬遜先前一直對於這種商業模式在物流運輸方面的服務進行試驗：一種是在西雅圖、加利福尼亞的南北部和紐約市裏推出的Amazon Fresh，承擔實體店的所有貨運服務；另一種則時在全美25個市場推出Prime Now，對於易變質物品的兩小時送達服務。

That's a different model from the possible "click and collect” sites, which are already popular via other retailers in Europe and the United Kingdom, said Michelle Beeson, a retail commerce analyst with Forrester based in London.

總部位於倫敦的弗瑞斯特研究公司的一名名叫米歇爾·比森的零售商業分析員表示："在歐洲和英國，一種類似於這種"點擊取貨”的模式已經在各大零售商流行開來。”

Getting Americans to buy their groceries from Amazon would tie younger consumers to the company and give the data-voracious tech company even more insight into households.

使美國大衆適應在亞馬遜的線下實體店購物，將使年輕人與這家公司的聯繫更加緊密，同時也使得像亞馬遜這樣依賴數據的科技公司更深入瞭解家庭消費領域。