爲什麼英國半數的智能手機都是安卓系統的?

When visiting the U.K. and looking to see what phones the locals use, odds are that every other one has Google Android device in hand. Research from Kantar Worldpanel ComTech by way of the Mobile Business Briefing indicates that Android phones command a 49.9 percent market share in the U.K., up from 29 percent a year ago. Much of the Android share comes at the expense of a competitor you might expect to be hurting too badly: Apple's iPhone.
如果你在英國，你會發現街上每兩個人中就有一個使用的是安裝谷歌安卓系統的智能手機。市場研究公司 Kantar Worldpanel ComTech通過移動商業簡報完成的研究發現，安卓手機在英國市場的市佔率達49.9%，環比上升了29%。而安卓手機的市場份額大多數來自於蘋果公司的iPhone。

The data shows that Apple's market share in the U.K. has fallen to 18.5 percent, which is down from 33 percent last year. That reduction has allowed Research In Motion to capture the no. 2 spot with 22.5 percent of sales. Other notable figures outside the top three include Nokia devices (6 percent) and Microsoft handsets with a scant 1.4 percent of sales.
數據顯示，蘋果公司在英國的市場份額已經下跌至18.5%，環比下跌了33%。蘋果公司市場份額的下跌也成全了RIM公司，後者以22.5%的份額登上了第二名的寶座。排在前三名之外的還有諾基亞6%，微軟1.4%。

There are a few reasons I can think of that explain the numbers, and I expect a bit of a reversal in the next six months or so. First, even though the iPhone 4 was a popular model for more than a year, other Android phones arrived to the market before the traditional yearly iPhone refresh. I suspect some in the U.K. decided not to wait for the iPhone 4S and instead purchased a new Samsung or HTC device. Indeed, these two handset makers accounted for 83 percent of all Android sales in the U.K. in the three-month period ending Oct. 2.
爲什麼市場份額會有這麼大的變動？我想原因有很多，而且我預計在未來6個月內將有一定的反彈。首先，雖然iPhone 4已經流行了一年多，但更多的安卓手機趁蘋果公司新款發佈會之前進入了市場。我猜測一些人決定不再等待iPhone 4S，轉而購買了三星或者HTC的新款手機。截至10月2日，在過去的三個月期間，這兩大手機生產商佔據了英國安卓手機83%的份額。

The lack of a new iPhone model also came at a time when smartphone adoption in the country was hitting its stride. Kantar Worldpanel ComTech says 69 percent of U.K. handset sales in the most recent quarter were smartphones. With a growing demand, consumers are likely to gravitate toward the newest device models.
新款iPhone發佈之前也恰逢英國智能手機用戶大幅增長的階段。市場研究公司 Kantar Worldpanel ComTech稱，在英國最近一個季度銷售的手機當中有69%是智能手機。隨着需求量的增長，消費者更加容易被最新款手機所吸引。

Will the market share mix continue with Android leading the pack? I imagine Android will continue to be the market leader, but Apple will leapfrog back over RIM thanks to the new iPhone 4S. There are surely buyers for both iPhones and BlackBerry devices, but in general, RIM still doesn't offer near the experience, functionality or diversity of applications found on the latest iPhone. Perhaps that will change when RIM launches phones with the new BBX platform, but that's looking like a 2012 event at this point.
安卓手機還會繼續引領市場嗎？我預測這個問題的答案是肯定的，但蘋果公司也會憑藉 iPhone 4S重新超越RIM公司。雖然存在同時使用 iPhone和黑莓的用戶，但總體看來，RIM公司的產品仍然無法提供象 iPhone那樣的用戶體驗、豐富的功能或者多樣的應用程序。也許當RIM公司發佈全新BBX平臺的手機之後，情況會有所改變。但現在看來，那也許要等到2012年了。

And RIM will soon be facing a new challenge from Nokia, which has long been a cherished brand in Europe. The latest Windows Phones devices built by Nokia will be available in the U.K. starting this month. Microsoft's newest software, combined within Nokia's excellent hardware will mean that RIM is likely to be facing multiple challengers for that no. 2 spot.
而且RIM公司即將面臨來自歐洲老牌勁旅諾基亞的挑戰。這個月，諾基亞的新款微軟手機就會進入英國市場。微軟最新的軟件加上諾基亞優秀的硬件，RIM公司想要保住第二的位置實屬不易，面臨的對手可不止一個而已。