快餐業遭打擊深重 漢堡王將停止出售低脂薯條

The fast-food chain Burger King will largely discontinue its so-called Satisfries after the low-calorie french-fry alternative failed to win over consumers.

低卡路里炸薯條遲遲未能贏得消費者的芳心，快餐連鎖店漢堡王（Burger King）因此將大規模停售低脂薯條（Satisfries）。

Poor sales for the crinkle-cut variety, which promised 40% less fat and 30% fewer calories than their classic cousins, did them in, according to a Bloomberg report. About two-thirds of the company’s stores in the U.S. and Canada are already phasing out the product.

據彭博社（Bloomberg）報道，低迷的銷量是這款食品被放棄的主要原因。低脂薯條是波紋薯條的一種，但其所含脂肪比經典款低40%，卡路里也減少了30%。在美國和加拿大，漢堡王有三分之二的門店正在逐步停止銷售這款產品。

Satisfries were launched with much fanfare in September as a way to boost the company’s sales and attract diners who preferred to eat healthier options. The company characterized it as “one of the biggest fast food launches,” a particularly bold claim as peers like McDonald’s and Wendy’s fiercely compete by rolling out new twists on classic products such as burgers with jalapeno peppers or pretzel buns. (The chains are also competing in less savory ways.)

去年九月份，爲了刺激銷售和吸引更注重健康飲食的消費者，漢堡王大張旗鼓推出了低脂薯條。公司將其描述爲“規模最大的快餐產品上市”，這是非常大膽的言論，因爲競爭對手麥當勞（McDonald’s）和溫蒂漢堡（Wendy’s）也紛紛在經典食品上推出新花樣，例如加入墨西哥辣椒的漢堡和貝索餐包等。（這些連鎖店也在用好吃之外的方式競爭。）

The fry saga is hardly over for the company, though. On Tuesday, the company announced the revival of its Chicken Fries, which first launched in 2005.

但漢堡王的薯條冒險遠未結束。週二，漢堡王宣佈重新推出“炸雞條”（Chicken Fries），該產品曾於2005年首次上市。