爲推進全球化戰略 阿里巴巴在墨爾本設立澳洲總部

Alibaba Group Holding Limited opened its Australian and New Zealand (ANZ) headquarters in Australia's Melbourne.

阿里巴巴控股有限公司在澳大利亞墨爾本開設了澳大利亞和新西蘭（ANZ）總部。

"With a local office and expert team, Alibaba Group will help Australian and New Zealand businesses share their world-famous products with billions of customers around the world," Jack Ma, Alibaba Group Founder and Executive Chairman told a ceremony attended by over 350 business, industry and government figures.

在一場有超過350名工商、政府人士出席的儀式上，阿里巴巴創始人兼執行主席馬雲說道：“通過開設本地辦事處及派駐專業團隊，阿里集團將幫助澳大利亞和新西蘭企業，面向全世界數十億客戶，分享他們享譽世界的產品。”

There are over 1,300 Australian and 400 New Zealand brands on Tmall and Tmall Global, many of which entered China for the first time through these platforms, according to Ma.

據馬雲表示，天貓商城和天貓全球購上有超過1300個澳大利亞品牌和400個新西蘭品牌，許多品牌都是通過該平臺首次進入中國的。

The success of Australian products was illustrated through the 2016 Double 11 Global Shopping Festival, with Australia ranked the fourth highest selling country.

澳大利亞商品的成功從2016年雙十一購物節就可見一斑，當時澳大利亞是銷售額第四高的國家。

"A physical Alibaba headquarters is a key step in ensuring Australian businesses have the support and information they need to succeed in China and the rest of the world," said Maggie Zhou, Australian and New Zealand Managing Director, who will lead the headquarters.

澳大利亞和新西蘭地區總經理周嵐（她將領導該總部）表示：“對於確保澳大利亞企業得到支持、並得到它們在中國和世界其他地方成功所需的信息來說，設立一個阿里總部是關鍵的一步。”

Alibaba Cloud launched its services and opened its data center in late 2016 and there are now more than 1,000 bricks-and-mortar stores accepting Alipay across Australia and New Zealand.

2016年底阿里雲在該地區推出了相關的服務並開設了數據中心，現在整個澳大利亞和新西蘭地區有1000多家實體商店可以支持支付寶的使用。

"This is just the start, with further growth planned in the areas of cloud, payments, digital entertainment and logistics," Zhou added.

周嵐補充說道：“這只是一個開始，雲計算、支付、數字娛樂和物流等領域未來還將進一步增長。”