麥當勞宣佈在中國引進戰略投資夥伴

In an effort to tap the huge potential of fast-food market, McDonald's China said on last Thursday that it plans to identify strategic partners to advance its growth plans in the country.

爲了更好地開拓快餐市場的巨大潛力，麥當勞中國區上週四宣佈，計劃尋找戰略合作伙伴以實現其在國內的增長戰略。

The move is expected to add value within its organization and further enhance its investment and competitiveness in the country. Strategic investors will together hold "majority shares" in Chinese mainland.

麥當勞此舉是爲了提升自身的價值，同時進一步擴大在中國的投資和市場競爭力，並且引進的戰略投資將佔中國大陸市場的大部分份額。

Currently, McDonald's operates 2,200 restaurants, 35 percent of them as franchisees, in Chinese mainland. The company is also seeking strategic investors in Hong Kong and South Korea.

目前，麥當勞在中國大陸經營着2200多家快餐廳，其中35%是以連鎖形式加盟的。同時，麥當勞方面在中國香港和韓國也在尋求戰略合作。

CEO Steve Easterbrook said in an exclusive interview with China Daily in Beijing that they are committed to China - which is now their third-largest market in the world - for the long term and plan to open 250 restaurants each year in the next five years.

公司首席執行官史蒂夫·伊斯特布魯克在北京接受中國日報專訪時表示，作爲麥當勞全球第三大市場，公司在中國有着長遠規劃，預計未來五年公司將每年新開250家新餐廳。

He said he remained open-minded and interested to potential investors. The candidate they are looking for will have a deep understanding of the Chinese market, financial capacity, as well as competitive strengths that will enable the fast-food giant to accelerate growth in China.

他表示，他對於潛在投資者持開放態度並具有濃厚興趣。該公司尋求的戰略投資者必須對中國市場有着很深的瞭解，有強大的財政承受能力，並具備競爭優勢，能夠共同推動麥當勞在中國快速發展。

Explaining why the company is seeking strategic investors, Phyllis Cheung, CEO of McDonald's China, said: "We need to accelerate our growth and expand our business presence in China. With the introduction of strategic partners, we will be able to tap into the rich local resources and be self-sufficient with more access to investment capital to unlock our growth p will also be able to make faster local decisions by being China centric to achieve our goal of being the second-largest market for McDonald's."

在被問到公司爲什麼尋求戰略合作伙伴時，麥當勞中國的首席執行官張家茜表示：“我們需要加快在中國的增長並擴大在中國的業務量。隨着戰略伙伴的引入，公司將可以開拓巨大的地方資源，同時有更充足的資本去釋放自身的增長潛力。建立本地化的市場能使我們更加靈活的應對市場變化，從而實現成爲麥當勞全球第二大市場的目標。”

China is expected to overtake Japan to become the second-largest market for McDonald's globally after the United Sates by 2020. The company has appointed Morgan Stanley to identify potential investors and it is expected to announce more details in due course.

到2020年前，中國有望超越日本，成爲僅次於美國的麥當勞全球第二大市場。公司已經委託摩根史坦利投資公司對潛在投資者進行資質鑑定，並將及時公佈更多細節。