騰訊全年利潤增長21% Tencent grows annual profits by a fifth but Q4 disappoints

Tencent, the Chinese social media and gaming heavyweight, has posted a 21 per cent rise in full-year profit although its net income in the final three months has slightly undershot analysts’ expectations.

中國社交媒體和網絡遊戲板塊的權重股騰訊(Tencent)宣佈去年全年利潤增長21%，儘管最後三個月的淨利潤略低於分析師預期。

Net income rose by more than a fifth to Rmb28.8bn ($4.44bn) in 2015 as revenue improved by 30 per cent to Rmb102.9bn.

2015年淨利潤增長超過五分之一，至288億元人民幣（合44.4億美元），營收增長30%，至1029億元人民幣。

Tencent highlighted the continued shift from people using social media and messaging sites on their smartphones rather than desktop or laptop computers, while it also said online shopping is becoming increasingly widespread in China, especially in what it refers to as “lower-tiered cities”, as the spending power of the Chinese middle classes develops.

騰訊強調了用戶的持續轉變，即人們更傾向於通過智能手機登錄社交媒體和即時通訊網站，而不再是通過臺式或手提電腦；騰訊還表示，隨着中國中產階層消費力的提升，網上購物在中國日益普遍，尤其是在三、四線城市。

Advertising is also increasingly moving from PC to mobile, the internet giant said.

該互聯網巨擘表示，廣告也正逐漸從個人電腦向手機轉移。

Fourth quarter earnings, of Rmb7.16bn, were up 22 per cent compared with the same period a year earlier but fell short of analysts forecasts of Rmb7.44bn.

第四季度的盈利達71.6億元人民幣，同比增長22%，但低於分析師預測的74.4億元人民幣。

In 2016, Tencent said it would invest further in areas such as group messaging and video format content.

騰訊表示，2016年它將進一步投資羣組消息和視頻格式內容領域。