中國乘客熱衷空中WiFi 對價格敏感

Demand for in-flight WiFi has reached a new high among passengers in the Asia-Pacific region, with a new report showing that 90% of those surveyed in the region saying the availability of onboard connectivity would influence their choice of airlines.

一份新報告顯示，亞太地區乘客對空中WiFi的需求達到新高，該地區90%受調查者稱，機艙內連接的可用性將影響其對航空公司的選擇。

The report, released by Inmarsat, a provider of global satellite communication services, revealed Chinese passengers are very likely to use in-flight WiFi.

這份由全球衛星通信服務提供商Inmarsat發佈的報告顯示，中國乘客很可能使用空中WiFi。

Bill Peltola, Asia-Pacific regional director of Inmarsat Aviation, said, "The high demand of Chinese fliers to use in-flight WiFi is driven by their motivation of communication activities, and increased appetite to use mobile messaging apps. "

Inmarsat航空部亞太總監比爾·裴托拉表示：“中國乘客積極的交際活動及其對使用移動通訊應用的興趣增加帶動了他們使用空中WiFi的高需求。”

"Most Chinese passengers would choose low- and medium-priced packages that consist of basic messaging apps options. They remain price sensitive, and are less motivated by high-priced activities like streaming." he said.

他說：“多數中國乘客會選擇包含基本通訊應用選擇的中低價套餐，他們仍對價格敏感，對流媒體等高價活動的積極性較低。”

Currently, only 3 percent of aircraft operating in the Asia-Pacific region offer in-flight Wi-Fi services. The report said two-thirds of respondents are willing to pay for unlimited internet usage during a flight, indicating the tremendous potential for airlines to use it as a differentiation point to attract more customers.

不過現在，僅有3%的亞太地區飛機能夠提供空中WiFi服務。報告指出，超過三分之二的乘客願意付費使用機艙內連接，這凸顯了航空公司利用該項差異化服務來吸引更多乘客的潛力。

The survey also showed that 54 percent and 57 percent of Asia-Pacific fliers would choose in-flight Wi-Fi as their preferred service on short- and long-haul flights, compared with only 16 percent and 18 percent choosing traditional in-flight entertainment.

該報告還顯示，54%-57%的亞太地區乘客在短途和長途飛行中會選擇空中WiFi作爲優先服務，而僅有16%-18%的乘客選擇傳統的機上娛樂作爲機艙優先服務。