這三個問題可以解決任何事情2

Can you think of a better strategy or ideathan the status quo?

能否想出比現狀更好的戰略或想法？

Even if you are willing to change, you’ve got tocome up with a solution to your problem. In some cases, it’s quiteeasy. Becoming healthier by improving your diet and doing more exercise is notexactly a secret or a revolutionary solution.

即便你想要改變，也必須要找出解決問題的方法。在某些情況下，這很簡單。通過改變飲食和加強鍛鍊可以改善健康狀況，這已經不是什麼祕密，也算不上革命性的方法。

Other times, however, it is more anies can bring in armies of consultants to help them come up with newsolutions to what’s ailing them, but the old-fashioned idea of expecting youand your own staff to have ideas isn’t all that unreasonable either.

但有的時候，問題卻比較難以解決。企業可以聘請大量顧問幫助其尋找新的方案來解決困擾他們的問題，但依靠自己或員工來想辦法也不能算是奢望。

No matter how great your strategic idea, ifyou can’t execute on it you’re doomed.

無論你的戰略思維多麼高明，如果無法落實，都註定會失敗。

Take Blockbuster and Netflix as oneexample. The writing was on the wall for some time on how digital streaming wasgoing to become a better solution for more people than heading to your localDVD store. And a more profitable solution for companies able to deliver thatservice. Blockbuster did have choices — buy Netflix when they were still quitesmall and run them as an independent entity, create their own “Netflix” business,retrench into a small niche player doing what you’ve always done for the tinymarket that might still prefer to browse the shelves, or selling out to anothercompany better —or dumber —than they were. Blockbuster made an attempt, too late, to createits own version of Netflix, but ultimately collapsed under the weight ofchange.

以Blockbuster 和Netflix 爲例。其實不祥之兆早已出現：數字流媒體視頻必將成爲更好的解決方案，吸引更多人使用，從而淘汰傳統的DVD 租賃業務。對於有能力提供這種服務的企業來說，這也是一種利潤更豐厚的解決方案。Blockbuster 並非沒有選擇：可以在Netflix規模還很小的時候將其收購，並將其作爲獨立業務發展；也可以開發自己的“Netflix”業務；還可以縮小規模，變成一家小衆企業，針對那些仍然願意瀏覽貨架的小衆人羣提供你一直以來提供的業務；甚至可以出售給另外一家更好——或更笨——的公司。Blockbuster 曾經嘗試開發自己的Netflix，但爲時已晚，最終只能在變革的重壓下消亡。

The point is, when you are open-minded,curious, and creative, you’ll have options.

關鍵在於，當你開放思想、虛心好學、勇於創新時，就會擁有很多選擇。

Can you execute on your chosen solution?

你能否落實自己選擇的方案？

This is where the proverbial rubber meetsthe road. No matter how great your strategic idea, if you can’t execute on ityou’re doomed. This is how it should be, of course, but that doesn’t make iteasier. Blockbuster did create a small unit designed to replicate Netflix, butit died a quick death in a corporate culture that only knew one business model.

俗話說：“是騾子是馬，拉出來溜溜。”無論你的戰略思維多麼高明，如果無法落實，都註定會失敗。這似乎是不言自明的道理，但實際操作起來卻沒有那麼簡單。Blockbuster 的確成立了一個部門來模仿Netflix 的模式，但由於他們的企業文化只懂得一種商業模式，所以這個部門很快就消亡了。

Dealing with that difficult colleaguerequires courage and a plan of action, but then you have to actually have thedifficult conversation. Or you have to convince others to move the troublemakerto another place where he might add more value and do less damage. Or you haveto initiate an often-long process of documenting grounds for dismissal. All ofit is hard work.

要對付那個難搞的同事不僅需要勇氣，還要制定一份行動計劃。但隨後，你必須要與之展開艱難的對話。或者你必須說服別人將這個專門製造麻煩的傢伙調到其他地方，讓他可以多貢獻一些價值，少搞一點破壞。你也可以啓動一項漫長的流程，尋找他的各種錯誤，找到解僱他的充分理由。這些辦法都要付出很大的努力。

Even going to the gym and eating betterdoesn’t happen by itself. Maybe you need a personal trainer to keep youmotivated (and raise the embarrassment factor if you quit or the financialstrain if you have to pay for a missed training session). If you don’t have thepersonal discipline to stay away from those wonderful French fries, there’s an entireindustry that has sprung up to help you execute on your eat-healthy strategy:diet clubs, diet programs, diet apps galore.

就算是去健身房鍛鍊或改善飲食也不是自然而然發生的事情。你或許需要一個私人教練來幫助自己保持激情(並在你想放棄的時候提醒你注意令自己尷尬的因素，或者當你要爲自己錯過的培訓課程支付費用時，讓你感受到財務壓力)。如果你不夠自律，無法放棄美味的炸薯條，其實已經涌現了一個全新的行業幫助你落實健康飲食計劃：有很多節食俱樂部、節食項目、節食應用可以選擇。

I don’t want to underestimate thedifficulty of answering, with actions, these questions. Every step of the wayis challenging, from having the courage to change, to creatively developing anew way of doing things, to actually making it happen. But these threequestions will always be at the heart of any solution. Getting to a much betterplace as an individual, or for a company, really is possible. It need not be soconfusing and overwhelming.

我不想低估回答這些問題和落實相關行動的難度。從勇於改變到創造性地開發新穎的方法，再到落實這些方法，每一步都要面臨挑戰。但對於任何方案而言，這三個問題自始至終都是核心所在。無論是個人還是企業，想要改善現狀都是完全可能的。不必再感到困惑不已，更不必再感覺壓力山大。

When you really think about it, you’ve goteverything you need to solve your problem.

當你真正思考之後，必將找到解決問題的方法。