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宜家推出素食熱狗,傢俱店的快餐還挺健康的嘛

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Ikea, the multinational group that was founded in Sweden in 1943, known for its ready-to-assemble furniture as well as its cheap and cheerful hot dog station, is launching its first veggie hot dog in all Ikea stores across the U.S..

宜家推出素食熱狗,傢俱店的快餐還挺健康的嘛

宜家,這家1943年創立於瑞典的跨國集團,不僅組裝傢俱很出名,還有物美價廉的熱狗站。它現在將在全美的宜家出售首款素食熱狗。


Thirty-seven years after introducing its standard hot dog, the veggie hot dog was finally launched last month in Ikea’s European stores first—where it exceeded forecasted sales by selling over one million hot dogs to date, a representative from Ikea told me by email last week. Ikea operate 423 stores in 52 markets, including over 240 stores in Europe and 56 stores in North America.

在標準熱狗上市37年之後上個月終於在歐洲宜家店鋪裏首次推出了這款素食熱狗,宜家的一位代理上週給我發郵件說,歐洲店鋪的素食熱狗銷量超出了預計銷售額,迄今售出了超過100萬份。宜家在52個市場擁有423家店鋪,其中歐洲店鋪超過240家,北美店鋪56家。


 

Ikea claims its new veggie hot dog has approximately seven times less Co2 emissions/kg than its standard version. The carbon footprint of the hot dog made from meat is 6.38 kgCO2eq/kg, while the veggie hot dog has a carbon footprint of 1.02 kgCO2eq/kg. The new veggie hot dog ingredients include kale, red lentils, carrots and ginger.

宜家聲稱新款素食熱狗每千克的二氧化碳排放量比標準熱狗低約7倍,每千克肉制熱狗碳排放量是6.38 kg ,而每千克素食熱狗碳排放量是1.02kg,這款新素食熱狗的配料包括羽衣甘藍、紅扁豆、胡蘿蔔和生薑。


 

“The emissions factors are provided by external consultants and include all greenhouse gases,” a representative from Ikea told me via email, “The carbon footprint of a product is estimated as the total emissions from the ingredients in the products divided by the mass of the product. The emissions are calculated using ingredient-specific emission factors covering all emission-related activities upstream in the supply-chain.”

宜家的一位代理給我發郵件說:“排放係數是由外部顧問提供的,包含了所有溫室氣體。產品的碳排放量是按產品質量計算出的產品原料的總排放量,利用成分特定排放因子計算,涵蓋所有供應鏈上游與排放有關的活動。”


 

The Ikea hot dog was first launched in 1981 and over 100 million hot dogs sell every year, according to the company's website.

該公司網站顯示宜家熱狗誕生於1981年,每年銷售量超過1億。


Like all of Ikea’s food range, the veggie hot dog was developed by Ikea Food Services in Mälmo, Sweden. “We are facing many challenges in the food production industry today and one of those challenges is that we need to be more sustainable,” explained Michael La Cour, managing director at Ikea Food Services AB, in the press release for the veggie hot dog. “With the global reach that we have at Ikea we believe that we have a responsibility and a great opportunity to serve food that is good for the planet.”

素食熱狗和宜家所有食品一樣,由瑞典馬爾默市的宜家食品服務部推出,宜家食品服務部總經理Michael La Cour在素食熱狗的新聞發佈會上解釋道:“我們現在在食品產業中正面臨許多挑戰,其中最難的就是我們需要更加可持續的發展。宜家的全球影響力使我們相信我們有責任有機會提供環保食品。”


 

In 2013, Ikea faced controversy when traces of horse meat were found in its Swedish meatballs. The incident was part of a larger scandal affecting products across Europe, including products by Nestlé, which recalled its beef pasta meals after test results indicated horse DNA was present.

2013年,宜家遭遇了瑞典肉丸被發現摻有馬肉的風波,該事件只是影響歐洲產品的醜聞的一部分,還涉及了雀巢公司,雀巢在檢測結果發現存在馬肉DNA之後召回了牛肉麪。


As part of their efforts toward becoming more sustainable, some of the measures Ikea has implemented include initiating a food waste solution to cut its food waste to 50% by 2020 and investing in indoor vertical farming company Aerofarms, which has a global headquarters in Newark, New Jersey, operating a 70,000-square-foot indoor vertical farm that produces 2 million pounds of leafy green per year. Over 200,000 kilograms of food was saved during Ikea’s financial year 2017 as part of its food waste program, which it calculates as 865 tons of carbon emissions, or nearly 450,000 meals.

宜家爲尋求更加可持續的發展所採取的部分措施包括啓動了解決食物浪費的方案,截止2020年將減少50%的食物浪費,並投資室內垂直農場公司Aerofarms,其全球總部設在新澤西州的紐瓦克市,擁有一個70,000平方英尺的室內垂直農場,每年產出200萬磅綠色蔬菜。宜家2017財政年度節約了超過200,000千克食物,這也是其食物浪費項目的一部分,相當於減少了865噸碳排放,或接近450,000份餐點。


 

The Ikea Food Services Instagram account is fielding large numbers of comments and questions about the new veggie hot dog, and confirmed in its most recent post that while the veggie hot dog is made from a vegan recipe, the bun can differ from market to market, so consumers should double check before taking a bite.

宜家食品服務部的Instagram賬號上收到了大量關於這款新的素食熱狗的評論和問題,並在最近發文中說明了雖然素食熱狗用的是素食食材,但每家店裏的麪包不盡相同,所以消費者在吃之前應再次確認。


翻譯:菲菲)