忘掉自拍杆吧 可口可樂推出智能自拍瓶!

Coca-Cola is taking the 'millennial narcissism' culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.

可口可樂公司開發了一種新裝置，消費者可以邊喝汽水邊自拍，從而把“千禧一代的自戀”文化推向了一個新的高度。

The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base. It uses sensors to take pictures when the bottle is tilted past a 70-degree angle capturing you mid-drink.

該公司發佈了一款底部配備內部攝像頭的定製自拍瓶。它用感應器來拍照，當瓶身傾斜度超過70°時，攝像頭就會捕捉到你喝飲料時的畫面。

All the images captured by the gadget are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat.

這個裝置拍攝的所有照片都會自動分享到可口可樂的Facebook、Instagram、Snapchat主頁上。

Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.

據《商業內幕網》報道，可口可樂以色列分公司是從新型飲料市場的缺口中獲得的靈感，策劃了這一“劃時代”的產品。

The beverage giant then turned to Israeli Gefen Team to help make this device a reality.

該飲料業巨頭通過向以色列一家名爲Gefen Team的公司求助，從而將這種裝置變爲現實。

"It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking."

“它真的有效果，可以增加派對的出席人數和活躍度，人們只要通過喝飲料就能分享他們特殊的瞬間。”

Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people's overall well-being.

雖然很多人認爲自拍只是提升自我、滿足自戀需求的一種方式，但是加利福尼亞大學最近的一項研究表明，自拍能增強人們的整體幸福感。

The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.

這項研究發現，每天自拍一張能夠增強你的自信，讓你更加舒適自在。