餐廳促銷吃飯任意付錢 結果一週虧了10萬

A karst cave-themed restaurant opened for trial operation in Guiyang, Guizhou province on Oct. 2.

一家以喀斯特溶洞爲主題的餐廳於10月2日在貴州省貴陽試營業。

In order to attract customers, the restaurant owner Liu Xiaojun and his two partners came up with a promotion plan: customers could pay however much they wanted for the bill, no matter how many dishes they had ordered.

爲了吸引顧客，餐廳老闆劉曉軍和他的兩個合作人想出了一個促銷計劃：無論顧客點了多少菜，都可以按自己的意願任意支付。

The partners weren't concerned that the promotion would lead to excessive or malicious consumption.

這兩位合作人最一開始並不擔心促銷會導致過度或惡意消費。

Confident in the inherent goodness of human beings, they presumed that the vast majority of customers would be rational and fair.

他們相信人性本善，認爲絕大多數的顧客是理性和公平的。

The promotion has indeed attracted many customers, but some customers paid only 10 percent of the cost of the meal, with others daring to leave just 1 RMB for each dish.

這種促銷確實吸引了很多顧客，但是一些顧客只支付了一頓飯成本的10％，而另一些顧客竟只是按每個菜1元錢的價格結賬。

The restaurant has lost about 100,000 RMB in seven days.

最終這家餐廳在7天內損失了約10萬元。

"From customers' feedback, we know our dishes are tasty and of an adequate size. But the payments don't correspond to those evaluations," Liu stated. "They should at least pay enough to cover the cost of the ingredients."

劉曉軍表示：“從顧客的反饋來看，我們知道我們的菜品美味、分量充足。但就是結賬不能對應他們的評價。至少他們應該支付成本價。”

The restaurant's preliminary failure has led to quarrels among the three partners. One returned to his hometown and has refused to come back. The promotion ended one week after it began.

餐廳的初步失敗導致了三個合作人之間的爭吵。其中一個人回到了家鄉並拒絕回來。該促銷也在開始一週後宣告結束。