商務英語寫作試題技巧分享
商務英語考試考查商務知識，更具針對性。在備考商務英語寫作的時候，一定要多積累和掌握。下面是小編給大家分享的寫作技巧，大家可以作爲參考。
1、先陳述結論
People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.
現在人們沒有時間去斟酌你的思考過程。他們需要你在前兩句話中直接點明郵件的主旨。
Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.
錯誤示例：在這本白皮書中，我們將調查補救銷售培訓對顧客和銷售員關係的潛在影響。首先，在開始調查之前，讓我們討論一下初始條件。
Right: If we don't fund the ABC sales training program, our sales will plummet.
正確示例：如果我們不投資ABC銷售培訓項目，我們的銷售額會大幅降低。
2、使用第一人稱
strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?
有力的商務寫作能鞏固關係。但是如何和陌生人或是滿口術語行話的人建立關係呢?
Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."
錯誤示例：這個組織的運作目標包括鼓舞士氣和提高工作滿意度。
Right: "I want to enjoy working here. I'll bet you do, too."
正確示例：我想要享受在這兒工作。我相信你也是。
3、舉實例
While abstract concepts have value, they're difficult to understand when not anchored by an actual example.
雖然抽象概念有一定價值，但是如果沒有實例加以解釋就很難理解。
Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."
錯誤示例：通過銷售和營銷能力提高銷售機率對可持續的銷售增長至關重要。
Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."
正確示例：因爲銷售信息和營銷信息不匹配，我們失去了重要客戶。
4、兼顧情感和理性
Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.
人們根據情感做決定，然後再爲決定找智力方面的理由。
Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."
錯誤示例：我們的記錄顯示我們因爲缺乏在競爭分析和比較方面的持續努力而喪失了10%的銷售機會。
Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a deal."
正確示例：在場的每個人都想要贏得生意以至於當我們找到丟失這筆生意的原因時，我們都坐立不安。
5、使用生動的語言
Using unimaginative biz-blab or tired old metaphors causes your writing to fade into the mental woodwork.
使用那些無趣的術語或者老掉牙的比喻會掩蓋你的寫作。
Wrong: "This action item calls for out-of-the-box thinking."
錯誤示例：這項任務要求大膽開闊的想法。
Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."
正確示例：如果你有一個想法，那你擔心會中途流產，沒關係先考慮再說。
6、不要重複自己說的話
Repetition adds bulk to your writing without adding any content. It drags your writing down and blunts whatever point you're trying to make.
重複會使文章顯得冗長卻沒有實質內容。它會使你的文章大打折扣並且削弱你的觀點。
Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."
錯誤示例：這個培訓項目能教會你營銷過程中好的手段、方法、技巧和技能。
Right: "This program teaches the best marketing tricks."
正確示例：這個項目能教會你好的營銷手段。
想要提高商務英語寫作能力平時的積累很重要，掌握方法可以有效提高學習效率。
