Google CEO倡議報紙創立新模式
During a speech at the Newspaper Association of America's convention in San Diego, Mr. Schmidt called on the industry to join with Google to create products that would entice readers to go beyond headlines listed on search-engine pages.
在聖迭戈舉行的美國報業協會(Newspaper Association of America)年度大會上，施密特發表演講，他呼籲報紙產業應當與谷歌合作，創立能夠吸引讀者在搜索引擎所列的標題之外還想進一步閱讀的產品。
'We think we can build a business with you,' he said. 'That is the only solution we can see.'
他說，我們認爲，谷歌能與報業公司建立業務關係，這是我們所能想到的唯一解決方式。
The speech Tuesday marked Mr. Schmidt's first appearance before a gathering of top newspaper executives, many of whom have expressed growing concern that their content has become a source of revenue for Google, even as their industry's business model continues to crumble as readers gravitate to online news.
週二的演講也是施密特在報業高管會議中的首次亮相。很多報業高管倍感擔憂的是，他們的新聞內容已經成爲谷歌的收入來源，報紙業的商業模式則由於讀者投向網絡新聞而繼續分崩離析。
With ad markets suffering amid the global economic downturn, observers in the newspaper industry are revisiting the controversial issue of charging online subscriptions for newspaper content.
在全球經濟滑坡的形勢下，廣告市場正在遭受磨難，報業觀察人士因此重新提到了一個曾引起爭議的問題，即對報紙內容採用網絡訂閱模式。
While there is opportunity to charge subscriptions, Mr. Schmidt emphasized online advertising, which accounts for nearly all of Google's revenue.
施密特認爲，儘管存在收取訂閱費的機會，但他更重視網絡廣告，這幾乎是谷歌唯一的收入來源。
'Advertising still is the best way to reach a large audience,' Mr. Schmidt said. 'It's very difficult to hold information back' on the Web.
施密特說，廣告仍舊是接觸廣大受衆的最好途徑。在互聯網上，要阻礙信息的傳播是非常困難的事情。
He foresees a place for micro-payments, which could allow a reader to pay a few cents each for an article they want to read online. He said technologies are available to allow publishers to create an online micro-payment system, like the one pioneered in the music business by Apple Inc.'s iTunes.
他預計小額支付將有用武之地，這種方式可以讓讀者對他想在網上閱讀的一篇文章一次支付幾分錢。他說，已經存在讓報業公司創立網絡小額支付系統的技術，比如蘋果公司(Apple Inc.)的iTunes在音樂業務中所採用的系統。
Mr. Schmidt compared the digital future of the publishing industry to that of the TV business, where broadcast networks draw the largest audience with an ad-supported model, and cable networks attract more niche audiences with subscription-based models and a combination of the two.
施密特對比了出版業與電視業的數字化前景，指出後者的廣播網絡通過廣告支持模式吸引了最多的受衆，有線電視網絡則通過訂閱模式或訂閱模式與廣告支持模式的結合吸引了更多的“小衆受衆”。
