丹麥創業公司發明無需頻繁洗滌的內衣大綱

Want to wear the same pair of underwear for weeks at a time? Go right ahead.

想在幾周的時間裏穿同一條內褲嗎？那就看下去。

A Danish startup called Organic Basics claims its underwear will remain fresh through weeks of wear, eliminating the need for frequent washing.

一家名爲Organic Basics的丹麥初創公司聲稱，其生產的內衣在連穿數週後，仍能保持清新，無需頻繁洗滌。

By treating their underwear with Polygiene, Organic Basics says it can prevent the growth of 99.9% of bacteria, which it claims prevents the underwear from smelling bad as quickly.

通過用銀鹽離子處理內衣，Organic Basics公司稱可抑制99.9%的細菌的繁衍，從而防止內衣很快產生難聞氣味。

"Our business is sustainable fashion. The traditional way of buying, wearing, washing and throwing away overpriced underwear is a terrible waste of resources. And it is extremely harmful to the environment," said Mads Fibiger, CEO and co-founder of Organic Basics.

Organic Basics首席執行官兼聯合創始人馬德斯·費比格稱：“我們做的是可持續性的時裝。一直以來我們購買、穿着、清洗，丟棄價格不菲的內衣，這對資源是一種極大的浪費，且對環境危害極大。”

And he's right. Washing and drying clothing requires water and energy, so the more often you clean your underwear, the greater the garment's impact on the environment.

他是對的。洗衣服和烘乾衣服需要水和能量，所以你洗內衣的次數越多，衣物對環境的影響就越大。

Even if the underwear did maintain the desired level of freshness, though, people might not be able get over the mental hurdle of wearing the same undergarments for weeks at a time -- just this week, Elle reporter Eric Thomas wrote that reading about the undies made him want to "bleach eyes."

不過即使該內衣能保持理想的清爽度，人們可能也無法克服一連幾周穿着同一件內衣的心理障礙--就在本週，《Elle》的記者埃裏克·托馬斯就寫道，這種內衣的宣傳語讓他想“漂白自己的眼睛。”