奢侈品牌Burberry焚燒價值數千萬英磅的滯銷品

Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth GBP 28.6m pounds last year to protect its brand.

爲了維護品牌形象，英國高檔時尚品牌Burberry去年共銷燬了價值2860萬英鎊的未售出的衣服、配飾和香水。

It takes the total value of goods it has destroyed over the past five years to more than GBP 90m.

這意味着在過去五年內，該品牌銷燬的商品總價值超過了9000萬英鎊。

Fashion firms including Burberry destroy unwanted items to prevent them being stolen or sold cheaply.

包括Burberry在內的時裝公司都通過銷燬不需要的產品，以防止其產品被盜或被廉價出售。

Burberry said that the energy generated from burning its products was captured, making it environmentally friendly.

Burberry方面表示，燃燒其產品所產生的能量會被回收，所以很環保。

"Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste," a spokesperson for the company said.

該公司的一名發言人稱：“Burberry採取了謹慎的流程，以儘量減少我們生產所帶來的多餘庫存量。在需要處理產品的情況下，我們會以負責任的方式這樣做，我們會繼續尋找減少廢棄物和重估廢棄物的方法。”

The FTSE 100 company said last year was unusual as it had to destroy a large amount of perfume after signing a new deal with US firm Coty.

這家富時100指數公司表示，去年是不同尋常的一年，因爲與美國公司科蒂簽訂新協議後，不得不銷燬大量香水。

As Coty would be making new stock, Burberry had to dispose of GBP 10m worth of old products -- largely perfume.

由於科蒂將開發新股，Burberry不得不處理價值1000萬英鎊的舊產品--主要是香水。