中國奢侈品假貨數量是正品的6倍
The number of luxury knockoffs is six times higher than that of the authentic ones in the sales channels targeted at Chinese consumers, according to a report by a research academy named Fortune Character.
根據奢侈品諮詢公司財富品質的一項報告指出，在中國奢侈品銷售渠道中，假貨的數量是真品數量的六倍。To avoid the knockoffs' negative influence on their brand image, luxury companies try their best to make it easier for consumers to recognize differences between the knockoffs and the authentic ones.
爲避免假貨對奢侈品牌的負面影響，奢侈品公司正努力讓消費者更加容易地辨別奢侈品的真僞。
For instance, they will show images of their products in the pre-sale commercial advertisements or promotional videos and make several slight changes to these products later. Manufacturers of knock-offs always make the products in accordance with the images shown in the pre-sale promotion activities. Naturally, the consumers can easily tell the difference between the authentic ones and the knock-offs when the products are sold in the market.
例如，奢侈品公司會在商品預售推廣廣告和視頻中展示商品的圖片，之後在發行時又對產品做出輕微改變。而奢侈品贗品生產商總是根據商品預售活動中的圖片生產商品。這樣，當產品流入市場時，消費者就能輕鬆地辨別奢侈品的真僞了。
Luxury companies are not the only party involved in the campaign against the knock-off producers. China's electronic business platforms also do their bit.
在打擊贗品生產商活動方面，不只有奢侈品公司參與其中，中國的電商平臺也加入其中。A security expert at Alibaba, a Chinese e-commerce company, told reporters that more than 2,000 employees are tasked to crack down on knock-offs in the company.
中國電商公司阿里巴巴的安全專家表示，他們公司有2000多名員工緻力於打擊贗品生產商。Zheng Junfang, one of the partners of Alibaba, offered her proposals to solve the problem: on one hand, the e-commerce platforms can get rid of the knock-offs on their platforms, track down the sources of knock-offs by applying big data technology and crack down on the parties involved in the production and sales of knock-offs. On the other hand, the society should help these small and medium-sized manufacturers of knock-offs to produce quality goods and build brand names of their own.
阿里巴巴的一位名叫鄭俊芳的合夥人表示，她想提供一些解決這個問題的建議：一方面，電商平臺杜絕銷售贗品，利用大數據科技尋找贗品來源，打壓贗品生產和銷售參與者；另一方面，社會應該幫助中小型奢侈品仿品生產商生產出屬於自己品牌的高質量產品。
