麥當勞約1000家餐廳於明年實現數字化升級

McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.

日前，麥當勞公司公佈了在中國大陸升級的線上到線下（O2O）戰略，旨在將全國更多的門店與數字化硬件和個性化產品聯繫起來。

According to the plan, the strategy is customer-focused and digital-driven, and customers can experience digital ordering, touch-screen services and mobile payments.

根據該計劃，這一戰略將以顧客、數字化驅動爲中心，顧客可以體驗數字化訂購、觸摸屏服務和移動支付。

Further, customers can enjoy personalized products, such as burgers and desserts. The app is expected to be available nationally next year.

此外，顧客還可以享受個性化產品，如漢堡和甜點。該應用程序預計將於明年在全國推廣。

According to a statement sent to the Global Times, the company said the move will promote digitalization and O2O development in the mainland.

根據麥當勞公司發給《環球時報》的一份聲明表示，這一舉措將促進大陸數字化和O2O的發展。

The company said it expected to see 1,000 restaurants in more than 13 cities complete their hardware upgrades, accounting for 40 percent of the entire restaurant portfolio.

該公司表示，他們預計在超過13個城市的1000家餐廳完成硬件升級，約佔全國門店總數的40%。

The US fast-food chain operator said in March that it was looking for strategic partners in the Chinese mainland, Hong Kong and South Korea in a bid to change into a less capital-intensive franchise model.

該美國快餐連鎖經營商於今年3月份表示，它正在中國大陸、香港和韓國尋找戰略合作夥伴，以轉變爲一個資本密集度較低的特許經營模式。