外國媒體:運動服飾成爲中國富人新寵

GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese.

配備全球定位系統功能的運動手錶、壓縮緊身褲和水袋揹包是富有的中國人的最新必備品。

Extreme sports apparel and expensive activewear is in vogue thanks in part to government promotion of sport ahead of the 2022 Winter Olympics in Beijing, and the purchase of the Ironman brand by China's richest tycoon last year.

極限運動服裝以及昂貴的運動服目前正在引領潮流，這要部分歸功於中國政府在2022年北京冬奧會之前對體育運動的推廣，以及去年中國首富王健林收購世界鐵人公司。

The market is also forecast to grow with the government's decision to relax its one-child policy after 36 years, and companies like US-listed Under Armour is lining up to cash in.

中國實施了36年的獨生子女政策之後，終於於今年全面放開二胎，這預計也將推動運動服裝市場的增長。在美國上市的安德瑪也在準備挖掘其中的商機。

For Under Armour and Lululemon Athletica, two of the Western brands already active in China, the country offers an opportunity to grow outside the mature markets of the US and Europe.

對安德瑪公司和露露檸檬運動用品公司這兩個已經活躍在中國的西方品牌而言，中國提供了一個在歐美成熟市場之外另一個實現增長的機會。

US sportswear maker Under Armour expects China sales to leap 25 percent a year until 2018, while Vancouver-based yogawear giant Lulu-lemon says its first Hong Kong store is on track to make $8 million in sales this year.

美國第二大體育用品製造商安德瑪預計，到2018年其在華銷售將每年增加25%；而總部位於溫哥華的瑜伽服裝巨頭露露檸檬稱，其首家香港門店今年將有望獲得800萬美元的銷售額。

But they face a strong field of Chinese rivals such as Anta, Xtep and 361 Degrees whose share prices soared between 34 percent and 56 percent last year.

但這些外國公司面臨着中國衆多體育品牌如安踏、特步和361°等的強有力競爭。這些中國公司的股價去年飆升幅度介於34-56%。

China's sportswear market will surpass the luxury goods market by 2020, according to Euromonitor. China's market is only just starting to flex its muscles. The sports sector contributes 0.67 percent of China's total gross domestic product, compared with 2.2 percent in the European Union and 3.5 percent in the United States, according to Oriental Patron Research.

據市場研究公司Euromonitor數據顯示，到2020年，中國的運動服裝市場將超過奢侈品市場。中國的運動服裝市場不過剛開始展露頭角。據Oriental Patron調查結果顯示，運動產業對中國整體GDP的貢獻爲0.67%，而歐盟與美國的該比例分別爲2.2%和3.5%。