蘋果公司將停止使用Imagination Technologies的圖形技術

What happens when the biggest tech company in the world stops buying your products?

想象一下，當全球最大的科技公司停止購買你的產品時會發生什麼呢？

Imagination Technologies is learning that lesson right now -- and it's very painful.

英國芯片設計商Imagination Technologies就正在經歷着這樣一幕，並且很痛苦。

Apple told the British company it plans to stop licensing the firm's technology in about two years. As soon as the news came out, Imagination shares plunged by as much as 72%. They've recovered slightly since.

蘋果於日前告知這家英國公司，計劃在未來兩年內停止對該公司技術的使用許可。該消息剛一發出就導致了Imagination公司的股份下跌72%，到目前也只是有輕微的恢復。

Imagination Technologies owns and licenses intellectual property that helps power the graphics on the screens of Apple's iPhones, tablets, iPods, TVs and watches.

Imagination公司擁有可以加強蘋果設備屏幕圖形處理性能的知識產權，這些設備涵蓋了iPhone，iPad，iPods，電視以及手錶。

Just over half of the company's annual revenue comes directly from Apple.

該公司有超過一半的年收入直接來自蘋果。

In a statement, Imagination said Apple had said it is "working on a separate, independent graphics design in order to control its products."

Imagination公司在一則聲明中說道：蘋果正在獨立研發圖形設計以便於做到更好的品控。

But the British tech firm doubts Apple will be able to come up with a standalone solution.

但是這家英國技術公司懷疑蘋果並不能獨立開發出一個解決方案。

Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination's technology, without violating Imagination's patents, intellectual property and confidential information, the company said.

該公司稱，蘋果目前尚未提供出在不侵犯知識產權及機密信息的情況下，不再需要Imagination技術的證據。