蘋果第三財季iPhone銷量超出預期 盤後股價上漲近7%

Apple has reported a second consecutive quarter of falling iPhone sales, but the 15% drop was not as bad as analysts had feared.

蘋果發佈報告稱，iPhone的銷售量已連續兩個財季下滑，但下降15%這一數字倒不像分析師們擔心的那麼糟糕。

The US tech giant sold 40.4 million iPhones in its third quarter, slightly above forecasts of 40.02 million. Apple chief executive Tim Cook said the results reflected "stronger customer demand... than we anticipated".

這家美國科技巨頭在第三財季銷售了4040萬部蘋果iPhone手機，略高於預估的4002萬部。蘋果首席執行官蒂姆·庫克表示，這個結果反映了“比預想中更強的客戶需求”。

The firm said it expected sales to fall again in the fourth quarter to between $45.5bn and $47.5bn.

該公司表示，預計第四財季銷售額還會下降，大約在455億美元和475億美元之間。

The iPhone makes up for around two-thirds of Apple's sales and accounts for even more of its profits. The slowdown in iPhone sales sent profit down 27% in the three months to 25 June, while revenues fell 14.6% to $42.4bn.

蘋果公司三分之二的銷售量來自iPhone手機，而它帶來的利潤佔據着更高的份額。蘋果手機銷售量的下降，使6月25號之前三個月的利潤下降了27%，收入下跌14.6%，營收爲424億美元。

Apple's sales in Greater China - defined by the company as China, Hong Kong and Taiwan - plunged 33%. China accounts for almost a quarter of Apple's sales, more than all of Europe combined.

蘋果在大中華區（由公司定義，包括中國、香港和臺灣）的銷售額下降了33%。其中中國大陸市場佔據蘋果銷售額的四分之一，超過整個歐洲的總和。

"It is very clear that there are some signs of economic slowdown in China, and we will have to work through them. We understand China well and we remain very, very optimistic about the future there," said Apple chief financial officer Luca Maestri.

蘋果首席財務官盧卡·梅斯特里表示：“顯然有一些跡象表明中國的經濟有下滑，我們必須要處理好。我們瞭解中國，我們對於那裏的市場仍然非常非常看好，”

Nonetheless, shares, which have fallen almost 20% over the past year, rose over 7% in after-hours trading because the firm's overall performance was not as bad as analysts had expected.

儘管現在的情況如此，在過去一年下跌將近20%的蘋果股價，在最近幾個小時的交易中上漲了7%，這是因爲公司的整體業績並不像分析師預期的那樣糟糕。

Mr Maestri pointed to its services business, which includes the App Store, Apple Pay, iCloud and other services, as a bright spot. The division made nearly $6bn in revenue, up 18.9% from the same time last year, and is now the firm's second-largest sales generator after the iPhone.

梅斯特里指出，蘋果的服務業務，包括應用商店，蘋果支付，蘋果雲存儲和其他服務是亮點。該部分的業務創造了6億美元的收入，與去年同期相比上升18.9%，現在已成爲蘋果公司僅次於iPhone手機的第二大銷售來源。

The shift is good news for the firm because it allows it to make more money from its existing users.

能從現有的用戶那裏賺取更多的錢，這樣的轉變對公司無疑是個很棒的消息。