蘋果發佈13年來最差季報iphone銷量首次下跌

Apple posted its worst quarterly financial results in more than a decade on Tuesday. Sales of iPhones, iPads, and Macs all fell by double digits, leading to a 13 percent drop in total revenue. The markets have reacted harshly, with the company's stock losing more than 7 percent of its value in after-hours trading.
蘋果公司週二發佈了十年來最差的一季財務情況。iPhone、iPad還有Mac銷量都跌了兩位數，整體收益下降13個百分點。市場反應慘烈，公司非工作時間交易值跌了7個百分點。

Apple is still an enormously profitable company — it pulled in more than $10 billion in net income last quarter. The iPhone has been one of the most successful consumer products in world history. It's an almost impossible act to follow.
蘋果仍然是頗爲賺錢的公司，上一季淨收入吸金逾100億美元。iPhone迄今是世界歷史上最成功的用戶產品，幾乎是後無來者。

In April 2007, a few months before the iPhone first appeared in stores, the company reported that it had sold 1.5 million Macs and 10.5 million iPods between January and March 2007, generating $2.3 billion and $1.7 billion in revenue, respectively.
2007年4月，就在iPhone首次在店內開售的幾個月前，公司報告稱，在2007年1月至3月間已經賣出150萬臺Mac和105萬個iPod，分別創收23億和17億美元。

Today, of course, those figures look puny. Between January and March 2016, Apple sold 51 million iPhones, generating $33 billion in revenues — more than 10 times as much revenue as the iPod generated in its heyday. In addition, Apple sold 10 million iPads and 4 million Macs, for another $10 billion in revenue.
當然，如今這些數字看起來微不足道。2916年1月至3月間，蘋果公司賣出了5100萬臺iPhone，創收330萬美元，是iPod鼎盛時期的十倍有餘。此外，蘋果公司賣出了1000萬臺iPad和400萬臺Mac，又創100億收入。

Apple's financial results are only disappointing compared to the very high expectations set by previous quarters' e hasn't provided sales figures for the Apple Watch, but estimates suggest that it's only a modest hit so far.
說蘋果公司的財政情況不盡如人意是因爲相較於前幾個季度而言，業績高了，公司期望也高。蘋果還未提供Apple Watch的銷售數據，但估計至今也只小賺一把而已。

Presumably, Apple is working on other products that it hopes will be big hits. Maybe the rumored Apple Car will generate iPhone-level revenues and profits. But if Apple fails to find a successor to the iPhone, that won't be a sign that they've done anything wrong. iPhone-level hits are just very, very rare.
大概蘋果公司在忙其它產品，希望可以大賣。也許傳說中的Apple Car可以創造和iPhone一樣水平的收入和利益。但要是蘋果公司找不到iPhone的後繼者，也不能說明蘋果就有過失策了。iPhone的大賣實屬罕見。