移動廣告的成功助推Facebook利潤翻番

Facebook more than doubled its profits in the second quarter as the social media giant continued to reap the rewards of a fast growing mobile ad business.

Facebook第二財季的利潤增長超過一倍，快速增長的移動廣告業務正在給這家社交媒體巨頭帶來持續的回報。

In an earnings release Wednesday, Facebook reported quarterly profits of $791 million, more than double the same period a year earlier, or 30 cents per share.

在週三公佈的財報中，Facebook上一財季的利潤爲7.91億美元，同比去年翻了不止一番，合每股收益30美分。

Facebook’s revenue grew 61%, to $2.9 billion, topping Wall Street’s estimate of $2.8 billion.

Facebook的營收增長了61%，爲29億美元，超出了華爾街28億美元的預期。

CEO Mark Zuckerberg expressed his satisfaction with the company’s second-quarter results, saying in statement that “our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

公司CEO馬克o扎克伯格對第二財季的表現表示滿意，他在聲明中說道：“我們的社區仍在持續增長，隨着我們與世界其他地區的聯繫日益緊密，我們將迎來更多機遇。”

Nearly $2.7 billion of the company’s revenue this past quarter came from advertising, with roughly 62% of that total coming from mobile ads. That percentage is up from last year’s second quarter, when mobile ad sales made up 41% of Facebook’s advertising revenue. Facebook also said the number of its monthly active users increased 14% year-over-year to 1.32 billion, while its mobile monthly active users jumped 31% to 1.07 billion.

公司上一財季的收入中，約有27億美元來自廣告業務，其中62%來自移動廣告。該比例同比增長明顯，去年第二財季，移動廣告銷售佔Facebook廣告總收入的41%。此外，Facebook表示其每月活躍用戶量同比增長了14%，達到13.2億人，而每月活躍移動用戶量增長了31%，達到10.7億人。

Researcher eMarketer said in March that Facebook managed to increase its share of the $18 billion U.S. mobile ad industry to 17.5% last year from just 5.4% in 2012. Zuckerberg’s company is expected to keep expanding its share of the market this year as the social media site continues to chip away at rival Google’s own hold on the market. The online search giant held about half of the mobile ad market in the U.S. last year, but eMarketer expects that stake to shrink this year.

三月份，市場調查公司eMarketer的研究人員曾表示，去年，在價值180億美元的美國移動廣告市場，Facebook成功將份額從2012年的5.4%擴大到17.5%。今年，扎克伯格的公司將繼續蠶食競爭對手谷歌（Google）的市場份額。去年，在線搜索巨頭谷歌幾乎佔領了美國移動廣告市場的半壁江山，但eMarketer預計，谷歌今年的市場份額將會縮水。

Facebook’s stock closed Wednesday up 2.9%, before the earnings report. In after-hours trading, following the results, the company’s shares rose another 4% to just over $74.

在週三公佈財報之前，Facebook的股票在收盤時上漲了2.9%。而在財報公佈之後的盤後交易中，公司股票又上漲了4%，達到每股74美元。