《龍貓》國內上映 中國版海報“暗藏玄機”

"Cute” is obviously the first word that comes to mind when describing Totoro, the star of director Hayao Miyazaki’s 1988 anime classic "My Neighbor Totoro." “Unhurried” would also be a pretty good choice, though.

在描述龍貓時，第一個躍入腦海的詞就是“可愛”。“不慌不忙”也是一個很恰當的形容詞。龍貓是宮崎駿導演的1988年經典動畫《龍貓》的主角。

Not only is the furry Studio Ghibli mascot unflappably relaxed, he’s taken 30 years to make his way to theaters in China. This month, though, "My Neighbor Totoro" will become the first Studio Ghibli film to have a theatrical release in the country, with a digitally remastered version of the film set to premiere on Dec 14.

來自吉卜力工作室的這隻毛絨絨的吉祥物還真是不慌不忙，過了三十年才終於走進了中國的影院。本月，《龍貓》將成爲第一部在中國正式上映的吉卜力電影，該片的數字修復版於12月14日在中國首映。

But even though no Ghibli films have officially screened in Chinese theaters until now, Totoro is already much loved in China, thanks to alternative media distribution methods. As such, the movie’s opening is a big deal, and to celebrate, the local marketing team has commissioned a gorgeous new poster.

儘管迄今爲止沒有任何一部吉卜力電影在中國影院正式上映過，但是龍貓早已深受中國人的喜愛（許多國人已經通過其他媒介認識了龍貓）。因此該片的上映意義重大。爲了慶祝《龍貓》上映，中國本土營銷團隊還請人設計了一款超讚的新海報。

For those who aren’t familiar with the story, "My Neighbor Totoro" focuses on two young sisters, Mei and Satsuki, who move to a countryside home with their father, where they encounter various nature spirits while exploring the surrounding forests and fields.

有些人可能對《龍貓》的故事不熟悉，這部動畫電影講述的是小月和小梅兩個小姐妹的故事，她們隨父親搬到了鄉下的一棟房子裏，在探索周圍的林地時，她們邂逅了各種大自然的精靈。

The Chinese poster, with Miyazaki’s name displayed proudly smack dab in the center, is beautifully understated in its aesthetics, showing Satsuki following Mei through what appears to be a field of tall grass. The perspective, gazing down on the girls from far above, elegantly reminds us of how young and full of potential they are by drawing the characters as such small representations, with so much of the wide, wonderful world waiting in front of them.

這款樸素淡雅的中國版海報將宮崎駿的名字顯眼地放在海報的正中央，海報上小月跟着小梅穿越一片高高的“草叢”。海報採取了從高空往下看的視角，小小的人兒在廣袤美麗的世界中徜徉，用優雅的方式讓人們意識到她們是如此的年輕和充滿潛力。

But then, as your eyes follow in the direction of Mei’s outstretched hand, you notice a few darker patches. Are these metaphors for the sadness and hardships that are also part of growing up? Shadow cast by clouds, further reinforcing the atmosphere of watching the scene from above?

但是，順着小梅伸手的方向看去，你會注意到有幾塊地方顏色較深。這是不是對成長過程中悲傷和苦難的一種隱喻呢？如果這是雲朵投下的影子，是否爲了加深俯視的感覺呢？

Perhaps, but the more likely explanation is that they’re the gray tufts of fur on Totoro’s eminently huggable tummy.

也許吧，但是更有說服力的解釋是，這些深色部分是龍貓讓人超想擁抱的大肚子上的幾簇灰毛。

The clever design, subtle enough that you might miss it at first glance but distinctive enough that you’ll always notice it after, is the work of Chinese artist Huang Hai. His take on Totoro has been drawing praise both in China and Japan, and is so artistic that one commenter sees parallels with The Ball, one of the works of 18th/19th century Swiss/French painter Felix Vallotton.

海報的設計是如此微妙，看第一眼時可能會忽略其中暗藏的玄機，但它又是如此獨特，所以最後你總會發現。這款設計巧妙的海報出自中國藝術家黃海之手。他的這一作品在中國和日本都大獲讚賞，一位評論者甚至認爲這幅海報的藝術價值和18-19世紀的瑞士/法國畫家菲利克斯·瓦洛東的油畫《球》持平。

This isn’t Huang Hai’s first time to work with a high-profile Japanese film. He’s also done local posters for "Shoplifters" (also known as "Manbiki Kazoku"), a live-action Japanese movie released earlier this year, and the 2014 CG "Stand By Me Doraemon" film.

這不是黃海第一次和備受矚目的日本電影合作。他還爲今年早些時候上映的日本真人電影《小偷家族》和2014年CG電影《哆啦A夢：伴我同行》製作過中國本土海報。

As mentioned above, "My Neighbor Totoro" is the first Ghibli film to have a theatrical release in China, but if it does well at the box office, we can probably expect to see some of the studio’s 20 other films get a similar treatment, and hopefully similarly beautiful posters.

如上所述，《龍貓》是在中國影院正式上映的第一部吉卜力電影，如果票房不錯，我們很可能會看到吉卜力的其他電影（除了《龍貓》還有20部）在國內上映。但願也有同樣美麗的海報。

While some viewers draw parallels with Alice in Wonderland, the film was said to have been inspired by director Hayao Miyazaki's own experiences growing up.

儘管有些觀衆將《龍貓》和《愛麗絲夢遊仙境》相比，但據說這部電影的靈感源自導演宮崎駿本人的成長經歷。

In the film, sisters Satsuki and Mei visit their ailing mother in hospital, echoing a young Mr Miyazaki who watched his mother recover from a severe case of spinal tuberculosis.

在電影中，姐姐小月和妹妹小梅去醫院看望了生病的母親，而宮崎駿年幼時母親也曾因患上脊柱結核而臥牀不起。

My Neighbour Totoro is also often celebrated for its "innocence" - there are no villains or fight scenes - and its hand-drawn scenes of idyllic country fields, placing a strong emphasis on cultivating an appreciation for nature.

《龍貓》受人喜愛還因爲該片的“純真”——影片中沒有壞人，也沒有打鬥場面。手繪的鄉村田園景色重點是要喚起人們對大自然的愛。