林書豪本尊加入"Linsanity"商標爭奪戰

買下“林書豪”兩項商標究竟有多大的商業價值？據美國福布斯雜誌評估，僅“林書豪”這個名字的價值就約1億元人民幣。

Jeremy Lin is going on offense to protect Linsanity.

林書豪本人加入“Linsanity”商標爭奪戰。

The Knicks sensation this week applied for trademark rights to Linsanity, The Huffington Post learned late Friday after obtaining his application. One of Lin's attorneys confirmed it. "We're prepared to protect his intellectual property rights," said Pam Deese at the Washington, D.C., law firm of Arent Fox. She declined to comment further. Lin paid a filing fee of $1,625 to cover use of the trademarked term on all manner of apparel, including underwear. In a detailed listing of goods, the filing seeks to protect its use on everything from action figures to beverage sleeves and backpacks.

根據《赫芬頓郵報》的報道，林書豪的代理律師確認，林書豪已經提出Linsanity商標註冊申請，保護屬於自己的知識產權。根據報道，林書豪共支付了1625美元的申請費用，來保證一定有效期內，對其商標的任何衣飾方面的使用均要受到其法律上的認可。在一份更爲詳細的商標使用清單中，林的申請範圍更是從公仔，飲料杯套，到揹包圖案通通囊括其中，無所不包。

According to the document, Lin filed his application on Feb. 13, several days after two California men entered the cash-in derby to trademark Linsanity. But Washington, D.C., trademark attorney Josh Gerben told The Huffington Post that those claims will likely turn into a procedural air ball, costing the two men time and money. Lin's move with the U.S. Patent and Trademark Office could also jeopardize an online venture of one of the men, Andrew Slayton. By selling "Linsanity" T-shirts on his website, Slayton is playing fast and loose with certain protections, Gerben said. He believes the marketing tactics of Slayton and his website potentially violate the trademark rights of the New York Knicks and the publicity rights of Lin, whose sudden success with the Knicks has generated the term Linsanity.

其實早在林書豪2月13日提出商標使用權申請的好幾天前，兩名加州男子已經分別提出了將 Linsanity註冊爲商標的申請。不過因爲一些程序拖沓，二人所花費的時間及金錢可能最終還是竹籃打水一場空。另有的創辦人Andrew Slayton靠賣林氏襯衫謀取暴利，網站裏賣的襯衫的顏色跟尼克斯隊隊服的顏色也是如出一轍，律師表示該網站可能已經侵犯到了紐約尼克斯隊的商標權利和林書豪本人的公共權利。