中國遊戲市場發展迅速 上半年創收逾千億

The mobile gaming industry is gaining greater momentum in China as tech-savvy millennials' purchasing power increases.

由於精通科技的千禧一代購買力增強，我國移動遊戲產業發展勢頭加速。

The gaming market grew 5.2% year-on-year to reach 105 billion yuan in the first half of this year, according to a report from industry database Gamma Data Corp.

行業數據庫伽馬數據公司的報告顯示，今年上半年，中國遊戲市場銷售收入1050億元，同比增長5.2%。

Mobile gaming accounted for 60.4% of total game sales, contributing 63.41 billion yuan, remaining a main driving force behind the world's largest gaming market.

其中，移動遊戲市場銷售收入爲634.1億元，佔比60.4%，移動遊戲仍是中國這一世界最大遊戲市場增長的主要動力。

The number of mobile gamers grew 5.4 percent year-on-year to hit 460 million in the first half, 87 percent of total gamers nationwide. Most players are born in the 1990s and 2000s, a group referred to as millennials.

今年上半年，移動遊戲玩家的數量同比增長了5.4%，達到了4.6億人，佔全國遊戲玩家總數的87%。其中大多數玩家都出生於上世紀90年代至本世紀初，這個羣體被稱爲“千禧一代”。

Gamma Data's report said game developers need to seek new ways to expand, as China saw a slowdown in first-half domestic mobile game revenues.

伽馬數據的報告稱，上半年國內移動遊戲收入增速已經放緩，因此遊戲開發者需尋找新的增長途徑。

The report said, as the mobile gaming sector becomes increasingly competitive, gaming companies have shifted their focus from rapid market expansion to refined management and operation in specific market segments, including female-targeted games and the ACG sector.

報告指出，隨着移動遊戲行業的競爭日益激烈，遊戲公司已經將重心從快速的市場擴張轉向了在特定細分市場的精細管理和運營，包括針對女性的遊戲和ACG模塊。

According to the report, female gamers contributed 24.15 billion yuan to domestic game sales in the first six months of 2018, up 13.5% year-on-year.

該報告稱，今年上半年，女性遊戲愛好者爲國內遊戲銷售收入貢獻241.5億元，同比增長13.5%。