年全球最具價值品牌榜出爐 蘋果谷歌領銜

Apple Inc., Alphabet Inc.'s Google, and Coca-Cola Co. topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

根據品牌諮詢公司Interbrand的一項最新報告顯示，蘋果，谷歌和可口可樂在2016年全球100個最有價值品牌排行中位列前三；而在整個榜單中，科技品牌和汽車品牌佔據了相當大的一部分。

Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand's 2016 Best Global Brands report.

根據Interbrand2016年全球最佳品牌報告顯示，該榜單的前十名還包括微軟、豐田汽車公司、IBM、三星電子有限公司、亞馬遜、梅塞德斯-奔馳和通用電氣公司。

Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands.

社交網絡公司Facebook 、電子商務巨頭亞馬遜和玩具公司樂高則是品牌價值增幅最大的企業。

The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales.

這一品牌的排名主要是基於財務業績報告、對客戶的影響、溢價能力或推動公司銷售的能力。

Apple's brand value rose 5 percent from a year ago to $178 billion and Google's brand value was up 11 percent from a year ago to $133 billion, according to the report.

據該報告顯示，蘋果的品牌價值同比去年增長了5%，至1780億美元，而谷歌的品牌價值同比增長了11%，至1330億美元。

"Apple, Google and Coca-Cola are the most valuable brands as their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors," said Jez Frampton, Interbrand's global chief executive officer.

Interbrand的全球首席執行官傑斯·弗蘭普頓表示：“蘋果、谷歌和可口可樂是世界上最有價值的品牌。因爲他們的財務實力雄厚，品牌具有強大的號召力，這是其競爭對手無法比擬的。”

Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors Inc. were at Nos. 89 and 100 respectively.

第一次躋身品牌價值100強的是法國時尚品牌迪奧和硅谷的汽車製造商特斯拉汽車公司，他們分別位列第89名和第100名。

Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said.

此外，該報告還指出，雨果博斯、雪佛蘭和舒潔則跌出了該榜單。