創意設計指南 5個設計過程的基本步驟

Creative design is a complex process that can be applied from everything to making products to creating company logos. If you’re struggling with where to start, this graphic outlines the five basic steps.

創意設計的過程很複雜，不論是設計任何東西，比如從產品設計到公司商標設計，都是如此。如果你很難決定從哪兒開始，下面的圖表概括了5個基本的步驟。

The graphic below, from creativity site Design Taxi, describes the basics of the design process from the perspective of creating a product for a company. However, the framework applies to most forms of commercial creativity. The steps break down as follows:

下面的圖表，從創意網站的汽車設計以及公司產品設計的角度，描述了設計過程的基本步驟。然而，這一圖表適用於大部分的商業創業設計。步驟詳解如下：

thize: Learn about and understand your audience.

1.移情：瞭解設計產品的受衆體。

ne: Narrow the problem you’re addressing to a simple statement.

2.明確：將你處理的問題明確爲一個簡單的陳述。

te: Brainstorm solutions to your problem statement.

3.概念：用頭腦風暴的方法解決你的陳述的問題。

otype: Create a first draft of your design that you can use to demonstrate your solution to a potential audience.

4.原型：製作一個設計草圖用來向潛在客戶描述自己的辦法。

: Show your prototype to your sample audience, gauge reactions, and adapt as necessary.

5.測試：將你的原型設計展示給你的參考用戶，評價他們的反應，如果需要調整就調整。

This is a very basic template, but nearly any type of creative can use it as a guide to make their product. Creatives often focus on the third step, which can be extremely hard to address if you’re not entirely clear on the problem, but the first two steps help you narrow that down. Meanwhile, the last two steps are necessary to refine your idea and turn into a product or design that’s ready to ship.

這是一個非常基本的模板，但是基本上所有的創意設計都可以使用這一指南來製造自己的產品。創新一般是集中在第三個步驟上，如果你不是完全清楚問題所在，那就非常難辦了，但是前兩個步驟可以幫助你縮小問題的範圍。與此同時，最後的兩個步驟對於明確你的概念並將其轉換成產品或者成型的設計是十分必要的。