微信掃碼購在德國贏得IF設計金獎,設計界奧斯卡

WeChat, one of the world's most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go.

作爲世界上最受歡迎的手機應用軟件和社交網絡之一，微信因其巧妙的零售創新設計“掃碼購”而獲得iF設計金獎。

It is the first ever Chinese product to win gold in the iF Service Design category.

這是第一個獲得iF服務設計類金獎的中國產品。

Established in 1953, the German-based iF Design Award has always been known for its "Independent, Rigorous and Reliable" standards.

德國iF設計獎創立於1953年，它一直因其“獨立、嚴格、可靠”的評判標準而聞名於世。

Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter.

微信掃碼購使零售店的顧客可以把手機變成一個虛擬的收銀臺。

When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.

顧客在購物的時候，可以用手機掃描商品的條形碼，查看商品信息，獲取折扣，完成自助結賬，而且可以通過微信支付直接付款，而無需在現金收銀臺前排隊。

"This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context.

“這一理念展示了在被優化的購物和零售環境下，以顧客爲中心的掃碼購解決方案。”

“All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best," says iF Gold Award in its Gold Statement to Scan & Go.

“這項服務設計滿足了良好的用戶體驗的所有參數，包括掃描超市商品和最後結賬付款時的零接觸接入、高效或是易操作性。這是最佳的用戶友好型設計，”iF設計金獎評委在判定微信掃碼購獲得金獎時說道。

According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spends three to five minutes on queueing and payment during peak hours.

據統計，傳統超市購物高峯期的銷售額佔其營收總額的60%，而且顧客在購物高峯期通常需要3~5分鐘排隊結賬。

With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.

有了微信掃碼購，顧客不必再排隊，而且結賬時間可縮短至1分鐘。