阿里巴巴將加大投資農村淘寶業務

E-commerce giant Alibaba Group Holding Ltd said on Wednesday that it would continue to make more investments to boost its presence in rural areas.

星期三，電商巨頭阿里巴巴控股公司表示，他們將繼續追加投資，以拓展在農村地區的淘寶業務。

The company, which announced a 10 billion yuan ($1.54 billion) rural investment plan, is considering more steps to improve the living conditions of farmers, said Jack Ma, chairman of the group.

據CEO馬雲表示，阿里巴巴宣佈了一項100億元（15.4億美元）的農村投資計劃，該公司正在考慮通過更多舉措來改善農民的居住條件。

Alibaba launched its first "Stocking for China's Lunar New Year Festival" program at an e-commerce summit in Yan'an on Wednesday. The program enables farmers to sell their agriculture products in cities through the Alibaba platforms.

星期三，在延安的一個電商峯會上，阿里巴巴啓動了首屆阿里年貨節。各地特色農產品年貨將通過阿里巴巴的平臺被送到更多城市消費者手裏。

"Modernization of agriculture is key to China's economic growth in the next two decades," Ma said. "Making full use of the Internet, including big data, to help farmers out of poverty is a smart strategy."

馬雲說，“未來20年，中國經濟發展的關鍵是農業現代化。充分利用互聯網和大數據優勢來幫助農民脫貧致富是一個充滿智慧的策略。”

He said the program is aimed at tapping the entrepreneurial potential of the about 1 million rural migrant workers who return from the cities to their home villages to start their own businesses.

他說，此項目旨在發掘100萬名農民工的創業潛能，他們從城市回到農村，準備大幹自己的事業。

This is not the first time that Alibaba is attaching such importance to agriculture and rural networks. In October 2014, the company said it would spend 10 billion yuan in the next three to five years on 1,000 "operational centers" in counties and up to 100,000 "service outlets" in villages.

這並不是阿里巴巴第一次與農業和農村網絡建立如此重要的連接。早在2014年10月，該公司就表示，在未來的三到五年裏將投資100億元推行“千縣萬村計劃”，開拓農村市場的第一線基地。

Under the company's rural marketing strategy, the group is targeting rural people as potential buyers and sellers.

根據阿里巴巴的農村淘寶發展戰略，它將瞄準農民階層作爲自己的潛在客戶。

Sun Lijun, vice-president of Alibaba, who is in charge of the rural plan, said the company has established rural retail networks in 23 provinces and autonomous regions.

阿里巴巴負責農村淘寶計劃的副總裁孫立軍表示，該公司已經在中國23個省市自治區拓展了農村零售業務。