年我國主題公園僅有一成實現盈利

2016 has seen theme park industry in China grow in leaps and bounds, with Disneyland launching an outlet in Shanghai, and domestic brands such as Happy Valley and Fantawild Adventure expanding across into new regions.

2016年，我國主題公園行業呈爆炸式增長，迪士尼在上海開設樂園，歡樂谷和方特歡樂世界等國內品牌也向新區域進行擴張。

However, of the 2,700 theme parks in the country, only 10% are making profits, according to the 2016 report on Chinese theme parks. 70% are said to be in the red, with the rest at break-even point.

但《2016中國主題公園發展報告》顯示，全國2700家主題公園中，僅10%實現盈利。據稱70%的主題公園處於虧損狀態，其餘的則處於收支平衡。

Dai Bin, president of China Tourism Academy, says most indigenous Chinese theme parks are unable to meet public demand in design, operation and maintenance, and are in particular lacking cultural creativity.

中國旅遊研究院院長戴斌表示，大部分本土主題公園在設計、運營、維護等方面均不能滿足公衆需求，尤其缺乏文化創意。

"Theme parks in the past were no more than a landscape show. Now they have become amusement parks as the second generation, which still don't have an attractive theme and a story or logic thread to link up all elements. Theme parks don't mean you display a dinosaur statue or a Ultraman. They should be alive and interactive with visitors. People come to pursue inner values and feelings," said Dai.

戴斌說道：“過去的主題公園，往往是以景物展示爲主。到第二代產品，往往是一個遊樂場的結合體，缺少一些有吸引力的主題、有吸引力的故事線、邏輯線把它串起來。不是簡單的放一個恐龍的造型，放一個奧特曼的造型就是主題公園了，是讓你過來以後，爲了某一種情感和價值追求來到這裏。園區好像是一個有生命的空間一樣，我可以跟他進行有機的互動。”

Industry experts observe that many theme parks mainly rely on ticket sales for their profit, providing a flimsy business, and leaving little left over to invest in new recreational facilities to attract repeat visitors.

業內專家稱，不少主題公園業務薄弱，收入主要依靠門票銷售，沒有足夠資金來投資建設新的娛樂設施，從而吸引回頭客。

Business insiders have called for the authorities to stop granting licenses for new parks for the sake of the industry.

業內人士已經呼籲，爲了整個行業着想，希望有關部門不再批准新主題公園項目。

The theme park report says 64 new parks were expected to be established between 2015 to 2020, with a total investment of about $24 billion.

不過根據主題公園相關報告，在2015年至2020年，國內預計還將增加64個主題公園，總投資額將達到240億美元。