三星創意洗衣機廣告:可愛棕熊變身北極熊!

Huge Bear Surprises Samsung Crew on EcoBubble washing machine Photo Shoot

三星EcoBubble洗衣機照片拍攝現場驚現大棕熊？

Samsung has worked with The Viral Factory to create an online video promoting its EcoBubble washing machines.

三星和英國的廣告製作商“病毒工廠” 合作推出了一個網絡視頻，宣傳三星的EcoBubble 系列洗衣機。

The film, directed by James Rouse, shows a film crew being disrupted by a huge brown bear which, once the crew have scattered, strips off its top coat and uses the Ecobubble machine. The bear then waits in his spotted boxers as his coat washes and comes out brilliant white, he then puts his coat back on and leaves – as a Polar Bear.

電影由詹姆斯·洛茲執導，影片情節講述：一個攝製組遭到一隻大棕熊干擾，攝製組的工作人員逃開後，大棕熊脫下它的外套，開始用Ecobubble洗衣機洗外套。大棕熊穿着一條髒兮兮的短褲等着它的外套洗好，而外套從洗衣機裏拿出來的時候亮白亮白，接着它穿起外套走了，走的時候已經它已經變成了一頭北極熊。

Shot on location over three days with a Canadian Brown Bear, Barney, post production house Jellyfish Pictures and producer Jon Stopp created the stripped down bear using prosthetics and “a very cold man dancing around in a spotty bodystocking”.

加拿大棕熊Barney參與了本次三天多的外景拍攝，後期製作公司Jellyfish Pictures和製片人Jon Stopp用影片修復的方法做出了棕熊脫外套的效果，並模擬了“一個凍得要死的男人穿着斑斑點點的緊身衣跳舞”的場景。

The Viral Factory’s creative director, Ed Robinson, commented: “For us making virals is all about telling product stories which can entertain the audience. The Samsung Ecobubble washing machine performs exceptionally well at very cold temperatures, so frozen tundra and polar bears felt like a good place to find such a story.

“病毒工廠”的創意總監艾德·羅賓遜對此表示：“我們公司的目標就是要給觀衆講述能引起他們興趣的品牌故事。三星的Ecobubble洗衣機在極爲低溫的環境下運行起來也極其出色，因此凍原和北極熊應該是品牌故事不錯的切入點。”

“The complexity of actually realising the story then hit us, but thanks to brilliant Barney the Brown Bear, James Rouse and the post geniuses at Jellyfish Pictures, they made the concept tangible and joyous.”

“實際中要實現這個故事是很複雜的，當時我們也很受打擊。不過，多虧了棕熊Barney，它非常棒。也多虧了導演詹姆斯·洛茲，以及Jellyfish Pictures公司後期製作的天才們，是他們讓這個理念變得成型又充滿歡樂。”