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Gucci竟公然賣“假貨”?這讓人情何以堪呀...

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當所有仿貨都在努力掩飾自己的“身份”,力爭自己和正品看起來無異時,古馳卻開始賣“假貨”。在古馳近期發佈的新品中,大大的“FAKE”就寫在包包的正上方,在向人們大聲的宣佈,我是古馳,我是不FAKE的假貨。”

They say imitation is the sincerest form of flattery and now Gucci has taken a tongue-in-cheek approach to beat counterfeiters at their own game.
人們總說,模仿是最真摯的恭維,而如今古馳採取了一種幽默諷刺的方式,打壓假冒僞劣產品。

Gucci竟公然賣“假貨”?這讓人情何以堪呀...

From jackets and jumpers to shoes and bags, the Italian fashion house is selling a range emblazoned with the words 'Fake' and 'Not'.
從夾克、套頭衫到鞋子和包,這家意大利時裝店正在銷售一系列印有“Fake(假)”和“Not(不)”字樣的服裝。

But the 14-item collection will set shoppers back a lot more than a counterfeit, with prices ranging from £1,460 to £295.
不過,這14件產品比假貨更讓購物者望而卻步,因爲它們的定價從295英鎊(約合人民幣2662元)到1460英鎊(約合人民幣13173元)不等。

A backpack costs a whopping £1460, with fake placed on the front and not hidden on the back.
一個揹包的價格高達1460英鎊,正面印着"Fake",背面印着"Not"。

The Fake/Not sweatshirt and nylon cape will set shoppers back by £690 and £610 respectively, while a pair of trainers is priced at £465.
這個系列的運動衫和尼龍風衣的售價分別爲690英鎊(約合人民幣6226元)和610英鎊(約合人民幣5504元),而一雙運動鞋的價格則爲465英鎊(4196元)。

The collection features a classic bicolor stripe first seen in the 1980s - the same time the Gucci's logo and signature motifs were thought to be first illegally appropriated.
該系列採用了上世紀80年代出現的經典雙色條紋——當時古馳的商標和標誌圖案首次被非法冒用。

Gucci previously printed its name as Guccy in 2017 on items, reflecting the trend where imitation goods often misspell names. Since then, the logo has featured in several successful collections.
2017年,古馳還曾在商品上印上"Guccy"字樣,以此來映射仿製商品經常拼錯品牌名字。從那時起,這個標誌多次出現在大賣系列中。